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Weekend B.O. Jan. 11-13 (Marlon Wayans Surprises Everyone)

Box Office
by Sergio
January 13, 2013 12:35 PM
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As expected, Zero Dark Thirty was the number one film this weekend. But what no one excepted was the surprisingly strong showing of Marlon Wayans' comedy A Hanuted House.

House came in second this weekend, beating Gangster Squad, which came in third. The heavy promotion and coast to coast advance promo screenings for the film last month, with personal appearences by Wayans, evidently helped build buzz about the film; and obviously a lot of people were in the mood for a comedy.

Django Unchained came in fourth with $125.4 million to date, domestically, heading towards overseas openings next weekend.

Meanwhile, not even the presence of Trey Songz could help, and presumedly bad word of mouth hurt Texas Chainsaw Massacre 3D, which dropped a whopping 76% from its number one position last weekend:

1)  Zero Dark Thirty Sony $24,000,000 Total: $29,481,000
2) A Haunted House ORF $18,170,000
3) Gangster Squad WB $16,710,000
4) Django Unchained Wein. $11,065,000 Total:  $125,399,000
5) Les Miserables  Uni. $10,127,000 Total:  $119,206,000
6) The Hobbit: An Unexpected Journey WB $9,080,000 Total:  $278,124,000
7) Lincoln BV $6,314,000 Total:  $152,579,000
8) Parental Guidance Fox $6,100,000 Total:  $60,650,000
9) Texas Chainsaw 3D LGF $5,150,000 Total:  $30,752,000
10) Silver Linings Playbook Wein. $5,000,000 Total: $41,306,000
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  • Beejay | January 14, 2013 5:50 PMReply

    I watched Marlon Wayans on the Today Show last week and he said the studio that made the Scary Movie series, conceived by the Wayans I might add, decided to take control of the movie from the Wayans Brothers and put Charlie Sheen in their place. So, he decided to strike out on his own and make a parody of the Paranormal Activity movies. I am happy that it is doing so well in the box offices and for all of the haters out there, he is doing no more than any other star and promoting his movie by any means necessary. Don't hate, just appreciate. America has been through some very tragic days...let's laugh a little. Good job on you Marlon!

  • Donella | January 14, 2013 6:25 PM

  • Donella | January 14, 2013 6:24 PM

    I'm glad you said that, Beejay. I also found something interesting about the Scary Movie franchise and The Weinstein Company in an interview that Marlon Wayans did with Chicago Tribune. The first Scary Movie came out strong, then the franchise weakened with the disappearance of the Wayans (similar to In Living Color) Marlon says: "Dimension owned the movie. They had the right to pick whatever creative staff they wanted and failed at it. We had talks with the Weinsteins but couldn't come to terms. They thought we were worth X, and we thought we were worth Y. They felt they could do the franchise and re-create those results without us. I wish them luck and love. But we have a certain flavor that nobody else can do." Go Marlon!!!

    We had an idea to pitch to them for "Scary Movie 3," and they basically stole our idea. They came to us to do "Scary Movie 5" (coming to theaters April 12), and we said no. We had our time and did what we could with the franchise. I think "Scary Movie" is tired.

  • Donella | January 14, 2013 11:45 AMReply

    The theater I saw A Haunted House in was packed. Comedy is a nice relief amidst a war movie, a slave movie, and a gangster movie. 98% hit rate on Marlon's jokes and gags. Audience laughed, including me, throughout. Strong writing on the screenplay by Wayans and Alvarez. Strong comedic talent, and I suspect improv bits, and sharp parody of found footage trend in recent horror films. Good sport by Essence Atkins. Nice scares too. Congratulations to Marlon Wayans for bringing funny back to the game.

  • Donella | January 14, 2013 12:14 PM

    Also, good production for the budget. The film has already made back it's production cost and then some.

  • ALM | January 14, 2013 12:48 AMReply

    Congrats Marlon :) I know that this was a special victory for you, being that this was a solo try without your brothers.

  • sergio | January 13, 2013 3:13 PMReply

    That too Wayans was constantly pushing the film on Twitter getting people to comment on the film. He even asked me to do it when I met him. The social networking campaign no doubt helped the film. To say the film was just dumped in January sells short a really smart and strategic campaign Open Road did for the film

  • Akimbo | January 14, 2013 8:10 PM

    Yes, Miktal, the way they used social media was strategic. They didn't merely create official pages for the movie and pay to have their posts promoted, they used constant word of mouth from influential people to get butts in the seats. You don't see that kind of coordinated attack very often.

  • miktal | January 14, 2013 5:40 AM

    Using Twitter and Facebook for marketing your film is, smart and strategic??? LOL!! Look, I`ve got nothing against the Wayans, but these comedy parodies they do are cheap, unimaginative and obvious. They gave this film the best chance of success they could, release it when there is little to no competition, and ramp it up using Social media and gullible journalists. Genius. It certainly wasn't sold on the strength of the content.

  • Akimbo | January 13, 2013 2:25 PMReply

    I'm not really surprised by Haunted House's numbers; the ads look funny and just about every single black (and black-identifying) comedian on twitter -from Kevin Hart to the ones unknown outside of LA/NYC - was pushing their followers to go see it. Good for Marlon.

  • miktal | January 13, 2013 1:26 PMReply

    Come on, Sergio

    Everyone knows that January is when Hollywood squats and takes a dump. I pity the fools that lap films like this up simply because there`s nothing else being released. You think Gangster Squad, with it`s A-list cast, was released in Jan for any other reason?

  • sergio | January 13, 2013 2:15 PM

    Gangster Squad became posion when the original fall release was pushed back after the Aurora movie theater shooting forcing the studio to cut a major scene in the film where there's a shoot out a movie theater and to rewrite and reshoot all new footage. That tainted the film. Still the predictions were that it was going to be ZDT and Squad fighting it out neck and neck for the number one slot this weekend. Haunted House wasn't even considered a factor. And Open Road did have a ton of radio station promo screenings last month across the country for Haunted House more than a month before it opened. They knew that had a sleeper hit and worked it to get the word out about it

  • Justin W | January 13, 2013 1:25 PMReply

    Gangster Squad........ouch

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