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Weekend B.O. Jan. 6-8 ("Pariah" holding strong)

Box Office
by Sergio
January 8, 2012 3:59 PM
7 Comments
  • |

Sorry folks, I would have had this weekend's box office report much earlier as usual, but I had to wait to get this weekend's results for Pariah which took longer than usual. But I'll get to that in a minute.

As I stated yesterday The Devil Inside, the film that's hated with such intensity by dumb teenagers but who flocked to see it, was No. 1 this weekend, making almost $35 million. Though it didn't reach the $40 million that was projected, that's still an impressive haul for a film that cost under $1 million to make.

That knocked Mission Impossible: Ghost Protocol to second place, but it's not as if anyone is crying, The film is headed for well over $200 million domestically, and has already grossed $500 million overseas.

But as for Pariah, the news is very good. The movie, still in a limited platform release before breaking out wider, increased its box office take 130%, opening in 7 more cities this weekend, now playing in 11 theaters nationwide, and has grossed, as of today, $235,000.

Strong word of mouth and great reviews no doubt are helping the film.

And for those who had some negative things to say about the box office results for the film last week, even accusing me of blatant favoritism towards an excellent black film, I absolutely agree with you. I am. So there. So what are you going to do, have me arrested?

1
) The Devil Inside
 $34,500,000 
Paramount
 
2) 
Mission: Impossible - Ghost Protocol
 $20,500,000 
Total: $170,200,912
 Paramount
 
3) 
Sherlock Holmes: A Game of Shadows 
$14,055,000 
Total:$157,415,061 Warner Bros.
 
4
) The Girl with the Dragon Tattoo 
$11,300,000 
Total:$76,835,914 
Sony / Columbia
 
5
) Alvin and the Chipmunks: Chipwrecked 
$9,500,000
Total:$111,588,454 
Fox
 
6) 
War Horse 
$8,603,000 
Total:$56,828,212 
Disney / DreamWorks
 
7) 
We Bought a Zoo 
$8,450,000 
Total:$56,544,109
 Fox
 
8
) The Adventures of Tintin
 $6,600,000
 Total:$61,880,275
 Paramount
 
9
) New Year's Eve
 $3,265,000 Total:
$52,025,797 
Warner Bros. / New Line
 
10) 
The Darkest Hour
 $3,140,000
 Total:$ 18,706,289 
Summit
 
11
) The Twilight Saga: Breaking Dawn - Part 1
 $1,500,000
 Total:
$278,443,638 
Summit
 
12
) The Muppets 
$1,203,000 
Total:$85,405,906 
Disney
 
1
) The Devil Inside
 $34,500,000
 
Paramount
 
2) 
Mission: Impossible - Ghost Protocol
 $20,500,000
 
Total: $170,200,912
4 Paramount
 
3) 
Sherlock Holmes: A Game of Shadows
 $14,055,000
 
Total:$157,415,061 Warner Bros.
 
4
) The Girl with the Dragon Tattoo 
$11,300,000
 
Total:$76,835,914
 
Sony / Columbia
 
5
) Alvin and the Chipmunks: Chipwrecked
 $9,500,000
 
Total:$111,588,454
 
Fox
 
6) 
War Horse 
$8,603,000
 
Total:$56,828,212
 
Disney / DreamWorks
 
7) 
We Bought a Zoo
 $8,450,000
 
Total:$56,544,109
 Fox
 
8
) The Adventures of Tintin
 $6,600,000
 Total:$61,880,275
 Paramount
 
9
) New Year's Eve
 $3,265,000 Total:
$52,025,797
 
Warner Bros. / New Line
 
10) 
The Darkest Hour
 $3,140,000
 Total:$ 18,706,289
 
Summit
 
11
) The Twilight Saga: Breaking Dawn - Part 1
 $1,500,000
 Total:
$278,443,638
 
Summit
 
12
) The Muppets 
$1,203,000
 
Total:$85,405,906
 
Disney
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7 Comments

  • Miles Maker | January 9, 2012 1:07 PMReply

    Thanks for even talking about PARIAH at all. The film is gaining momentum--now showing in New York, LA, San Francisco, San Diego, DC, Chicago, Boston, Dallas & Seattle and opening in Atlanta, Austin, Houston, Irvine CA, Philadelphia, Phoenix, Portland OR, Scottsdale AZ and Vorhees NJ this Friday. Wide media coverage, a wave of positive reviews and countless mentions by bloggers, key influencers and tastemakers have extended the film's reach and exposure to viewers waiting in anticipation for PARIAH to come to their city. Word of mouth and grassroots marketing is enhanced by a very passionate and loyal niche community and an organically homegrown fanbase for the film. I believe we're smack dab in the middle of a nearly-perfect storm right now; we can all learn valuable lessons in outreach and distribution for future projects as a result of PARIAH's run on theaters in the coming weeks.

    Thank you!

  • AccidentalVisitor | January 9, 2012 12:05 AMReply

    There was a strong turnout for the 10:45 AM showing of "Pariah" that I caught on Sunday at E Street Cinema in Washington, D.C. Pleasantly surprised by that.

  • CJ Winthorp | January 10, 2012 7:15 AM

    I attended the 10:45 AM showing at E Street Cinema this past Saturday and there was also a strong turnout. I, too, was pleasantly surprised. "Pariah" is an excellent film!

  • Orville | January 8, 2012 7:19 PMReply

    I think Pariah is the step in the right direction. Although, I would caution people to recognize black people we are multi dimensional and not a monolithic group. I think there needs to be more diversity. So let people have their Tyler Perry movies and their Pariah movies. This is what I want to see more range of movies telling stories about the black experience. I think there is enough room for everyone.

  • George | January 8, 2012 7:08 PMReply

    Sergio Sucks!

  • haha | January 8, 2012 6:42 PMReply

    Good Job Pariah! Fuck Sergio!

  • LeonRaymond | January 8, 2012 5:45 PMReply

    Well the film is doing excellent because it's an excellent film, and I love the favortism towards it even if it was blatant which to me it was not at all, and they (those readers ) want to protest walk over to that horrible reality TV show being proposed about drug king pin wives , I know we won't get a peep of protest on that front at all, that being said it's good you can usher in any words about a damn good film like Pariah , as that help provide Balance and really shows there is indeed quality films out there and this one is the to me the standard barer , not a big budget, no stars, but it took us back to what it should all be about which is Story, Story, script, Story!!!!

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