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Weekend B.O. July 27-29 (The Olympics Takes A Toll)

Box Office
by Sergio
July 29, 2012 12:35 PM
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The opening night of the London Olympics took a huge bite out of the box office on Friday, especially on The Dark Knight Rises.

The opening night of the Games got the highest ratings ever for NBC for an opening night ceremony, for a non-U.S. Olympics, even better than the spectacular Beijing 2008 opening ceremony. However, on Saturday, the box office recovered somewhat, despite still impressive ratings for the Saturday games.

If this continues, the London Games will be the most watched non-U.S. Olympics ever for the network, which will have an effect on the box office for the next two weeks.

But don't cry for DKR yet. It was still No.1 this weekend, and has already made close to half a billion dollars worldwide to date, with a lot more to come. However one box office tracking group says that they estimate that some 20-25% of the film-going audience for the film is still holding back to see it, because of the Colorado shootings.

The Watch, which couldn't have come out at a worse time, didn't fare so well, and one Fox exec was quoted as saying that the Treyvon Martin shooting may have been a factor on the lackluster box office performance, despite the studio's attempts to disconnect the film from the real tragic events.

As for Beasts of the Southern Wild, it moved up on the b.o. chart to no. 13, increasing the number of screens it's playing on now to 208 screens, and grossing just short of $4.2 million to date.

1) The Dark Knight Rises  WB  $64,075,000 Total: $289,086,000
2) Ice Age: Continental Drift Fox  $13,300,000 Total: $114,847,000
3) The Watch Fox $13,000,000 -
4) Step Up Revolution Sum. $11,800,000
5) Magic Mike WB $9,012,000  Total: $107,587,000
6) Ted Uni. $7,353,000 Total: $193,619,000
7) The Amazing Spider-Man Sony $6,800,000 Total: $242,053,000
8) Brave  BV $4,237,000 Total: $217,261,000
9) Savages  Uni.  $1,753,000 Total: $43,899,000
10) Moonrise Kingdom Focus $1,387,000 Total: $38,396,000
11) Tyler Perry's Madea's Witness Protection LGF $1,320,000 Total: $62,747,000
12) To Rome with Love SPC $1,016,000 Total: $12,925,000
13) Beasts of the Southern Wild FoxS $914,000  Total: $4,195,000
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  • Cherish | July 30, 2012 11:51 AMReply

    I'll go see The Dark Knight Rises... eventually. Every other week there is a "blockbuster"/major movie event, it's tiring. Avengers, Spiderman, now, TDKR. I think a fatigue starts setting in. Unless you're a comic book fan, what's the point of rushing out to see to catch this? More explosions, CGI, all the usual stuff over and over again. Summer isn't over yet. It will still be in the theatre next week, right?

  • Cherish | July 30, 2012 1:26 PM

    FYI - I do know the importance of the opening weekend box office numbers, and have made an effort to see certain movies on opening weekend so they can get my $$ ( ex. Think Like A Man). But movies like TDKR, not me.

  • browneyesblue | July 29, 2012 11:36 PMReply

    The movie was good. People were scared because of all of the false alarms. As for The Watch, it looked cheesy.

  • Darkan | July 29, 2012 1:15 PMReply

    People didn't go see the Dark Knight Rises because the Olympics and also the film is a mess. Trayvon Martin's shooting had nothing to do with The Watch's loss in revenue. White people barely remember the death of Trayvon. They are paying more attention to the Jackson's acting like fools. The reviews did The Watch in.

  • Sergio | July 29, 2012 2:01 PM

    You can argue that the Fox exec blaming the Martin shooting on the failure of The Watch has an easy excuse to cover the fact that the film sucked, everyone could tell that without seeing it and didn't want to see it

  • Curtis | July 29, 2012 12:54 PMReply

    Loose like madea will become Perry second largest hit.

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