Click to Skip Ad
Closing in...
Marvel Hopes to Release a New Netflix Series Every 6 Months - Including 'Luke Cage' & 'The Defenders' of Course Marvel Hopes to Release a New Netflix Series Every 6 Months - Including 'Luke Cage' & 'The Defenders' of Course Queen Latifah Will Play Wiz and Mary J. Blige Is Evillene in NBC's Musical Production of 'The Wiz' Queen Latifah Will Play Wiz and Mary J. Blige Is Evillene in NBC's Musical Production of 'The Wiz' Here's the List of Films & TV Series Coming to (and Leaving) Netflix's Streaming Library in August Here's the List of Films & TV Series Coming to (and Leaving) Netflix's Streaming Library in August 'Key & Peele' Will End After Its Current Season 'Key & Peele' Will End After Its Current Season MSNBC Decides: Touré Is Out, Rev. Al Stays (For Now) MSNBC Decides: Touré Is Out, Rev. Al Stays (For Now) Disney Channel & Disney XD Casting Directors Holding Online Casting Call for Diverse Actors, Age 10-17 Disney Channel & Disney XD Casting Directors Holding Online Casting Call for Diverse Actors, Age 10-17 Revisiting Spike Lee's Perplexing 'She Hate Me' on Its 11th Anniversary Revisiting Spike Lee's Perplexing 'She Hate Me' on Its 11th Anniversary Oprah Winfrey Presents Landmark 7-Night Event Series 'Belief' Premiering October 18 (Trailer) Oprah Winfrey Presents Landmark 7-Night Event Series 'Belief' Premiering October 18 (Trailer) Watch 5 Clips From TV One Original Movie 'Runaway Island' - Premieres This Saturday, July 25 Watch 5 Clips From TV One Original Movie 'Runaway Island' - Premieres This Saturday, July 25 Samira Wiley to Co-Star in Film Based on Kitty Genovese 1964 Murder Samira Wiley to Co-Star in Film Based on Kitty Genovese 1964 Murder MTV Has Made Its 'White People' Documentary Available Online - Watch It Here MTV Has Made Its 'White People' Documentary Available Online - Watch It Here MSNBC Is Caught Between a Rock and a Hard Place with Rev. Al (Demote Him or Let Him Go?) MSNBC Is Caught Between a Rock and a Hard Place with Rev. Al (Demote Him or Let Him Go?) LeBron James Inks "Unprecedented Agreement" with Warner Bros. Spanning Film, TV, Digital LeBron James Inks "Unprecedented Agreement" with Warner Bros. Spanning Film, TV, Digital Check Out the Official Theatrical Trailer for Stanley Nelson’s 'The Black Panthers: Vanguard of the Revolution' Check Out the Official Theatrical Trailer for Stanley Nelson’s 'The Black Panthers: Vanguard of the Revolution' Starz Announces Return Date for Original Series 'Power' + New Key Art + Trailer Starz Announces Return Date for Original Series 'Power' + New Key Art + Trailer Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Third 'Best Man' Movie Gets a Title, an Official 2016 Release Date & A Most Unexpected Wedding Third 'Best Man' Movie Gets a Title, an Official 2016 Release Date & A Most Unexpected Wedding Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Weekend B.O. Aug. 15-17 (The Dog Days Of Summer)

Shadow and Act By Sergio | Shadow and Act August 17, 2014 at 2:11PM

Though "Teenage Mutant Ninja Turtles" was number one this weekend, for the second week in a row, the film, like so many other films this summer, took a big drop.
2
TMNT

It’s been happening time and time again this season, so it's no surprise that it’s happened one more time, even during these dog days of summer - The big drop-off.

Though "Teenage Mutant Ninja Turtles" once again captured the No.1 slot the second weekend in a row with $28.4 million, it dropped big by some 56% this weekend (which should give you an indication of just how lackluster all the other new releases performed).

Though Paramount declared the film a success last week, and announced that a sequel was in the works, TMNT is going to need some very strong b.o. results overseas to have a chance to just break even.

As I have said before, these second weekend drop-offs must be exasperating for the studios. It's either that, people who really want to see the film, come out the first weekend to see it, and the film stalls after that, or the films get bad word of mouth; or both. 

Though the 56% drop-off for TMNT is huge, it doesn’t beat this summer’s all time drop-off record of 69.2% for the second weekend, which goes to "The Fault in Our Stars," with "Godzilla" in second place, with a 66.8% second week drop-off. However, it must be pointed out that "Fault’s" very modest $12 million production cost, and its $267 million worldwide gross ($124 domestic), makes it one of the most successful films of the year.

"The Expendables 3," one of the least necessary sequels in recent memory, opened with the lowest opening weekend take of the entire franchise, stumbling with $16.2 million. No doubt Lionsgate will blame that superior quality pirated copy of the film that was leaked online a few weeks ago, before the film was released, for the lackluster results. Or maybe it was the tame PG-13 rating that the film got. Or it could be the fact that the whole "Expendables" series is just totally played out.

"Let’s Be Cops," which opened last Wednesday - a film that could not come out at a worse time due to recent events, did good business, coming in a surprising third with some $26 million to date.

"The Giver," yet another young adult dystopian film trying to capitalize on "The Hunger Games" (though it was based on a book written over 20 years), also proved a non-starter at the box office, with just $12 million in its opening weekend.

1) Teenage Mutant Ninja Turtles Par. $28,400,000  Total: $117,642,000 
2) Guardians of the Galaxy BV $24,735,000 Total: $222,281,000 
3) Let's Be Cops Fox $17,700,000 Total: $26,107,000 
4) The Expendables 3 LGF $16,200,000 
5) The Giver Wein. $12,760,000 
6) Into The Storm WB $7,720,000 Total: $31,341,000 
7) The Hundred-Foot Journey BV $7,109,000 Total: $23,619,000
8) Lucy Uni. $5,317,000 Total: $107,537,000 
9) Step Up All In LG/S $2,700,000 Total: $11,849,000  
10) Boyhood IFC $2,150,000 Total: $13,801,000 
11) Hercules Par. $2,080,000 Total: $68,121,000 

12) Get On Up Uni. $1,905,000 otal: $27,005,000  

This article is related to: Box Office


Shadow & ActNewsletter