Click to Skip Ad
Closing in...
"Your Legacy Is More Than a Name" - Watch Michael B. Jordan in First Trailer for 'Creed' "Your Legacy Is More Than a Name" - Watch Michael B. Jordan in First Trailer for 'Creed' Trailer: Hannibal Buress Asks Life's Biggest Questions in New Comedy Central Series Coming 7/8, After 'Key & Peele' Trailer: Hannibal Buress Asks Life's Biggest Questions in New Comedy Central Series Coming 7/8, After 'Key & Peele' 'Extant' Returns to CBS 7/1. Get Caught Up w/ This 1-Minute Recap + Read What Critics Are Saying 'Extant' Returns to CBS 7/1. Get Caught Up w/ This 1-Minute Recap + Read What Critics Are Saying Today, 26 Years Ago, 'Do The Right Thing' Opened in Theaters. Watch the Cast & Crew Reunite Today, 26 Years Ago, 'Do The Right Thing' Opened in Theaters. Watch the Cast & Crew Reunite Chiwetel Ejiofor, Nicole Kidman & Julia Roberts Seek Justice in First Trailer for 'Secret in Their Eyes' Remake Chiwetel Ejiofor, Nicole Kidman & Julia Roberts Seek Justice in First Trailer for 'Secret in Their Eyes' Remake Issa Rae's HBO-Bound 'Awkward Black Girl'-esque Comedy Gets a Director Issa Rae's HBO-Bound 'Awkward Black Girl'-esque Comedy Gets a Director Watch Trailer for Fascinating New Documentary About Black Men and Chess - ‘Sideline’ Watch Trailer for Fascinating New Documentary About Black Men and Chess - ‘Sideline’ The Irresponsibility of 'What Happened, Miss Simone?' The Irresponsibility of 'What Happened, Miss Simone?' Full List of BET AWARDS Winners (Taraji P. Henson & Terrence Howard Take Actor Nods) Full List of BET AWARDS Winners (Taraji P. Henson & Terrence Howard Take Actor Nods) Zadie Smith Will Make Her Feature Screenwriting Debut, Teaming up w/ Claire Denis for Sci-Fi Project Zadie Smith Will Make Her Feature Screenwriting Debut, Teaming up w/ Claire Denis for Sci-Fi Project Haiti and the Dominican Republic - A Conflict Captured on Film Haiti and the Dominican Republic - A Conflict Captured on Film A Muscle-Bound Michael B. Jordan Hitting a Speed Bag w/ Stallone's Encouragement in Pic from 'Creed' A Muscle-Bound Michael B. Jordan Hitting a Speed Bag w/ Stallone's Encouragement in Pic from 'Creed' Apparently, Many of You Aren't Pleased With the "All-New" 'Single Ladies'... What's Going on? Apparently, Many of You Aren't Pleased With the "All-New" 'Single Ladies'... What's Going on? Starz Announces Return Date for Original Series 'Power' + New Key Art + Trailer Starz Announces Return Date for Original Series 'Power' + New Key Art + Trailer Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Why Aren’t We Talking About the Sexual Assault in 'Beyond the Lights'? Why Aren’t We Talking About the Sexual Assault in 'Beyond the Lights'? 'Supremacy' Director Deon Taylor Talks Race, Horror, and Working With Lela Rochon (LAFF Premiere) 'Supremacy' Director Deon Taylor Talks Race, Horror, and Working With Lela Rochon (LAFF Premiere) Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Weekend B.O. Aug. 1-3: What Happened to All Those People Who Couldn't Wait to See 'Get On Up?'

Shadow and Act By Sergio | Shadow and Act August 3, 2014 at 1:45PM

When You’re Wrong, You’re Wrong...
43
Get On Up

Well, it just goes to show you that, when you think you know everything, reality slaps you hard in the face.

I was certain, and I’m not the only one, that Marvel’s "Guardians of the Galaxy" was not going to be the late summer break out box office smash that they hoped it was going to be. With the exception of hardcore fanboys, who had heard of this comic book (with a talking raccoon) before? Those filthy, disgusting things that I see crawling around in the alley and sneak into my backyard every night? It doesn’t have the sort of iconic status of a Superman, Batman or Spider Man.

At best, I thought it would hit $50 million, which would be fantastic for any other movie, but, for a super expensive summer tent-pole movie, $50 million would be disastrous. Well, boy was I wrong.

"Guardians" hit an amazing $37.8 million on Friday alone, and this weekend, made some $94 million, the biggest b.o. opening for any film in August ever. I guess this "Guardians" thing is much more popular than I realized. Who knew? I stopped reading that comic stuff when I was 12. As someone who saw the weekend numbers said to me yesterday, “The power has now shifted back to the comic book nerds!”  Damn! Can’t they get laid or something?

On the other hand, I was completely wrong about the James Brown bio-pic "Get On Up." I thought that it would give "Guardians" a real run for its money. All I’ve been hearing from people was how they couldn’t wait to see the film. I figured it would bring in a huge black audience, and especially an older mixed audience, that had been waiting for something that appealed to them, this summer.  I talked to someone earlier today who saw the film on Saturday night and loved it, and said the theater was completely packed.

I had predicted that "Get On Up" could pull in somewhere in the mid-$30 million range, but, in fact, it did less than half that, grossing only $14 million. What happened? Where did everybody go?

Yes, it is a “baby boomer” film, which means that they, unlike those still-virgins comic book nerds, don’t rush out to see a film immediately after it opens in theaters. They tend to take their time, and instead wait to hear what others say about it.

The possible good news is that, positive word of mouth could keep the film going for weeks, and it could end up being a late summer/early fall b.o. sleeper.

Time will tell.

What do you think happened?

Last week’s No.1, "Lucy," hung on for second place, beating "Get On Up," making $18.3 million this weekend, heading for $100 million.

And Richard Linklater’s "Boyhood" has become a art house hit, cracking the top 12 at No. 11.

1) Guardians of the Galaxy BV     $94,000,000     
2) Lucy Uni.     $18,283,000         Total: $79,571,000     
3) Get On Up     Uni.     $14,031,000     
4) Hercules Par.     $10,700,000     Total: $52,348,000     
5) Dawn of the Planet of the Apes Fox     $8,700,000     Total: $189,330,000     
6) Planes: Fire & Rescue BV     $6,424,000     Total: $47,596,000     
7) The Purge: Anarchy     Uni.     $5,551,000     Total: $62,962,000     
8) Sex Tape     Sony     $3,550,000     Total: $33,908,000     
9) And So It Goes     CE     $3,344,000     Total: $10,473,000     
10) A Most Wanted Man     RAtt.     $3,324,000     Total: $7,059,000     
11) Boyhood     IFC     $2,522,000         Total: $7,566,000     
12) Transformers: Age of Extinction     Par.     otal: $241,166,000

RELATED: Review: Chadwick Boseman's Performance Saves 'Get On Up' From Being an Incoherent Ride 


This article is related to: Box Office, Chadwick Boseman, Tate Taylor


Shadow & ActNewsletter