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UPDATE: Weekend B.O. Aug. 30 - Sept. 2 (‘The Butler’ Does It For The Third Time)

Box Office
by Sergio
September 1, 2013 12:28 PM
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UPDATE: Well things do change in a hurry don't they? And sometimes in just a day...

The final weekend numbers are in, and Lee Daniels' The Butler beat out that One Direction: This Is Us concert film, to be the No.1 grossing film this extended Labor day weekend, making $20 million, compared to This Is Us' $18 million for the same four days.

That makes The Butler the first film this year to be the No.1 film at the box office three weeks in a row with a total gross to date of $79.3 million.

Here's the original post before Monday's numbers came in...

But what’s more interesting is that, in its third week, Lee Daniel’s The Butler has become a steamroller. The film grossed just under $15 million this weekend, and, keep in mind that, since this is a holiday weekend, which will include late Sunday figures as well, the final weekend tally for the film is around $20 million.

But what’s also impressive is that, along with We’re The Millers, The Butler’s per week percentage drop is much smaller than for any film currently in release, meaning that word of mouth for the film is tremendous and people are flocking to see it. The film is affecting people in an emotional way which a lot of films are designed to do, but fail.

It would be interesting to see a breakdown of who is currently going to see the film. Is it a 50/50 split among black and white filmgoers, or does it skew more towards one group? And is the film still primarily playing to more mature audiences. or has it expanded to younger filmgoers as well?

(Any readers who have seen The Butler lately tell us what you saw in regards to the audience.)

I keep revising what I guess the ultimate final b.o. take will be, and now, at this stage, I can easily see the film hitting the $140-150 million mark.

1) One Direction: This is Us TriS $17,000,000 
2) Lee Daniels' The Butler Wein. $14,742,000 Total: $74,007,000 
3) We're the Millers WB $12,610,000 Total:  $109,565,000 
4) Planes BV $7,756,000 Total:  $70,844,000 
5) Instructions Not Included LGF $7,500,000 
6)  Elysium TriS $6,300,000 Total:  $78,404,000 
7) The Mortal Instruments: City of Bones SGem $5,200,000 Total:  $22,654,000
8) The World's End Focus $4,759,000 Total:  $16,568,000 
9) Getaway  WB $4,505,000  
10) Percy Jackson: Sea of Monsters Fox $4,425,000  Total:  $54,965,000 
11) Blue Jasmine SPC $4,021,000 Total:   $20,487,000
12) You're Next LGF $4,000,000 Total:  $13,340,000 
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  • Donella | September 1, 2013 11:01 PMReply

    I knew neither Paranoia nor Getaway were really strong contenders, but I didn't see One Direction coming either. I didn't understand what the group was.

    However, The Butler's box office endurance is impressive and it seems as though the four-day holiday will give One Direction a run for the money.

  • Donella | September 2, 2013 1:27 PM

    I thought this would happen.

    I'm seeing reports that One Direction won the 3-day weekend with $18 million, but that The Butler finished back on top for the 4-day holiday weekend with $20 million.

  • Accidental Visitor | September 1, 2013 9:19 PMReply

    "We're the Millers" just...won't....die.

    Talk about legs.

  • Bohemian princess | September 1, 2013 4:58 PMReply

    The real success story at the box office this weekend is Instructions Not Included. A subtitled Film wih no major stars playing in just 347 theaters which still managed to pull 7.5 million is actually quite astounding. I saw the trailer and I'll admit it looked rather endearing but nothing I haven't seen in a Hallmark movie of the week. Still though that is beyond impressive

  • Accidental Visitor | September 2, 2013 11:46 AM

    I didn't know about the film until I saw the box office list.

    I've been waiting for a film like this though to appear on the scene and change the American movie industry perhaps forever. This one could be it. Or at least the precursor

  • Josh | September 1, 2013 3:57 PMReply

    Took my mom to a mantinee. Probably three black couples in their late fifties plus a group of white women in their late seventies. Definitely better then The Help or Red Tails, but its mainly memorable because of Forrest. Kind of wish they had stuck to just one story/event, which was a similar feeling about War Horse.

  • Mark & Darla | September 1, 2013 1:27 PMReply

    Yeah! for the Butler on going success. A small group of older white people went in the theater before me, once inside I didn't look back to see the audience makeup.

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