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Weekend B.O. July 12-14 (Rim Kinda Meh, While Fruitvale Soars)

Box Office
by Sergio
July 14, 2013 12:11 PM
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Of course the news yesterday from a certain courtroom in Florida makes this weekend’s box office news not the first thing on most people’s minds at the moment. But it must be done.

Once again Despicable Me 2 was upfront at the No.1 position, with Grown Ups 2 and Pacific Rim battling out for the No. 2 and 3 slots, with Grown Ups doing well with $42 million, and Rim coming in third with a rather so-so $38 million.

Warners had been battling media reports for the past two weeks that Rim wasn’t tracking especially well, with an opening predicted around $35 million which is not great considering the film’s price tag reportedly around $180+ million ; and it looks like those rumors weren’t that far off at all. The film did not expand far beyond Guillermo del Toro’s fanboy base.

But if there’s a film that practically defines what a foreign market monster hit is, it’s Rim. The film is expected to rake in big dough in overseas markets.

The film was No. 1 in Russia and Korea, and is doing great business in the U.K. Mexico and some 20 other countries where it opened this weekend, and will keep opening in other countries though August. And when Rim opens in China on July 31st look out.

But the big news is the smallest film of the new releases this weekend, Fruitvale Station, which opened in 7 theaters to an incredible $53,000 per screen, for a total of $377,000 , far and away the biggest per screen opening for any film, not only this week, but in months. The film will continue to open in more cities as the weeks ago by and we’ll be keeping tabs on it

1) Despicable Me 2 Uni. $44,754,000  Total: $229,237,000 
2) Grown Ups 2 Sony $42,500,000 
3) Pacific Rim WB $38,300,000 
4) The Heat Fox $14,000,000 Total: $112,363,000 
5) The Lone Ranger BV $11,140,000 - Total: $71,101,000 
6) Monsters University BV $10,621,000 Total: $237,760,000 
7) World War Z Par. $9,430,000  Total: $177,087,000  
8)  White House Down Sony $6,150,000  Total: $62,963,000 
9) Kevin Hart: Let Me Explain LG/S $5,000,000 Total: $26,378,000 
10) Man of Steel WB $4,825,000 Total: $280,995,000 

11) This is the End Sony $2,950,000 Total: $91,700,000 

12) Now You See Me LG/S $1,310,000 Total: $113,288,000

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  • CareyCarey | July 15, 2013 12:37 PMReply

    "Fruitvale" will undoubtedly get a boost at the box office with everything that's transpired recently in Florida ~ Adam S. Thompson

    And, even the white press sees the writing on the wall... Trayvon Martin Case Closes, 'Fruitvale Station' Opens All In One Racially-Charged Weekend ~ The Huffington Post by Jessica Cumberbatch Anderson

    Those comments gave me a moment of pause. Hmmmm... I mean, I will agree, the pockets and bank accounts of those associated with "Fruitvale" may bulge because of the Trayvon Martin tragedy. And, they will receive numerous pats on the back and accolades galore, however, if we're to believe in the phrase "movie's are much more than entertainment" what is Fruitvale's success and exposure doing for the rest of us?

    Well, taking the short way home, I am reminded of the post by Malcolm Woodard "Maybe David Simon Should Make A 'Precious' TV Series His Next Assignment". In that post he asked the question "but what happens after, when we leave the theatre and return to our superior lives".

    Well, The frequent visitor SAADIYAH replied:

    "in a nutshell, "NOTHING." If there is no call for action associated with movies, documentaries, even rap songs chronicling the ills visited upon poor or minority population, it changes NOTHING."

    Hmmmm.... will "Fruitvale" change anything? Will the Trayvon Martin travesty really change anything? Movies are much more than entertainment, aren't they? Well, in my opinion, as I like saying, the devil is in the details. And, without question those details will always be subjective.

    So I'm sitting here thinking how nice it would be if someone penned a post which opened the door on conversation which allowed/encouraged each reader to speak on a specific movie or movies, detailing, to some degree, what that movie has done for the individual.

    The movie(s) which inspired specific "change" in each individual's attitude, thinking, and subsequent actions, I believe is a fitting and needed post/discussion here at S&A.

  • Christopher T. | July 15, 2013 10:43 AMReply

    Awesome news for the director of Fruitvale!

  • Adam Scott Thompson | July 15, 2013 10:33 AMReply

    "Fruitvale" will undoubtedly get a boost at the box office with everything that's transpired recently in Florida. Also, look for DVD sales of "Do The Right Thing" to increase for a while.

  • Justin W | July 14, 2013 10:09 PMReply

    Hopefully, PR makes enough money to warrant a sequel. It totally deserves it.

  • AccidentalVisitor | July 14, 2013 10:01 PMReply

    I enjoyed Pacific Rim a whole lot. My only disappointment was that I paid for a 3D IMAX ticket before finding out that Del Toro did not make the movie for 3D. That was imposed on him by the studio.

  • Josh | July 14, 2013 3:36 PMReply

    Pacific Rim was what I had hoped transformers would be. The action was actually comprehensible.

  • Langston | July 14, 2013 1:12 PMReply

    That's great news for Fruitvale Station. I look forward to seeing it when it opens here in VA.

  • Vichus | July 14, 2013 1:07 PMReply

    I hope more people go to see Pacific Rim. Elba was great in it, as he always is.

    Good for Fruitvale.

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