Click to Skip Ad
Closing in...
HBO Drops First Trailer for 'Confirmation' HBO Drops First Trailer for 'Confirmation' Watch First Trailer for 'Roots' Reboot Watch First Trailer for 'Roots' Reboot Watch: Sri Lankans of African Descent Fight to Keep Their Culture Alive in 'Kaffir Culture' Watch: Sri Lankans of African Descent Fight to Keep Their Culture Alive in 'Kaffir Culture' Taraji P. Henson Will Topline Film Based on Story of Black Women Mathematicians Who Worked for NASA During the Space Race Taraji P. Henson Will Topline Film Based on Story of Black Women Mathematicians Who Worked for NASA During the Space Race Watch Double Academy Award-Nominated 1948 Docu-Drama 'The Quiet One' (Emotionally-Scarred Black Boy Rehabilitated) Watch Double Academy Award-Nominated 1948 Docu-Drama 'The Quiet One' (Emotionally-Scarred Black Boy Rehabilitated) Enter The New Normal Writing Contest From Issa Rae's ColorCreative & Project Greenlight Digital Studios Enter The New Normal Writing Contest From Issa Rae's ColorCreative & Project Greenlight Digital Studios Missed It Last Night? Watch 'A Ballerina’s Tale' in Full Now Missed It Last Night? Watch 'A Ballerina’s Tale' in Full Now Ava DuVernay Wanted for Two (2!) Major Sci-Fi/Fantasy Studio Projects (UPDATE: Lupita Nyong'o May Star in One of Them) Ava DuVernay Wanted for Two (2!) Major Sci-Fi/Fantasy Studio Projects (UPDATE: Lupita Nyong'o May Star in One of Them) Tonight: Nelson George's Misty Copeland Doc - 'A Ballerina’s Tale' - Premieres on INDEPENDENT LENS Tonight: Nelson George's Misty Copeland Doc - 'A Ballerina’s Tale' - Premieres on INDEPENDENT LENS Now Streaming on Netflix: Award-Winning 'Sand Dollars' (Dominican Republic's Best Foreign Language Film Oscar Entry) Now Streaming on Netflix: Award-Winning 'Sand Dollars' (Dominican Republic's Best Foreign Language Film Oscar Entry) James Franco Will Direct Film Based on Aziah "Zola" Wells' 148-Tweet Narrative That Went Viral James Franco Will Direct Film Based on Aziah "Zola" Wells' 148-Tweet Narrative That Went Viral Watch the Electrifying First Trailer for Don Cheadle's 'Miles Ahead' Watch the Electrifying First Trailer for Don Cheadle's 'Miles Ahead' Madonna's 'Blonde Ambition' Dancers Tell Their Own Stories in New Documentary 'Strike a Pose' Madonna's 'Blonde Ambition' Dancers Tell Their Own Stories in New Documentary 'Strike a Pose' Watch Episode 1 of PBS' New Civil War-Set Drama Series 'Mercy Street' + On-Set Visit Watch Episode 1 of PBS' New Civil War-Set Drama Series 'Mercy Street' + On-Set Visit LeToya Luckett, Wendy Raquel Robinson, Andra Fuller Star in New TV One Comedy Series 'Here We Go Again' LeToya Luckett, Wendy Raquel Robinson, Andra Fuller Star in New TV One Comedy Series 'Here We Go Again' TV One Aims to Change the Reality Genre with New Series, 'The Next 15' TV One Aims to Change the Reality Genre with New Series, 'The Next 15' Carolina Panthers QB Cam Newton Is Heading to TV Carolina Panthers QB Cam Newton Is Heading to TV Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Weekend B.O. July 18-20 (Not Exactly The Same Old Story)

Shadow and Act By Sergio | Shadow and Act July 20, 2014 at 3:23PM

"Dawn of the Planet of the Apes" took a significant drop, but not as big as other films this summer. so that's a good sign.
6
Dawn Apes

"Dawn of the Planet of the Apes" was once again the No. 1 film this weekend, with $36 million, and almost $139 million total so far, but the story that’s been the ongoing main b.o. story this summer, didn’t quite happen this time around.

"Dawn," despite rave reviews, and what seemed to be, at the time, huge audience anticipation, took a big drop in its second week of just over 50%, like so many other films this summer.

Considering the 60% or more second week drop-offs that have been more common this season, the drop-off for "Dawn" looks more promising. Not great, mind you, but it’s sure better than many other films.

And that brings back the question that I keep posing - what is the reason for these massive b.o. drop-offs? Is it because of the films? Audience boredom with what's currently out, looking for something different? Or is it simply that most of these films appeal to a certain segment (the geek fanboys), who rush out to see them in their first week, but don’t appeal to the broader audience?

Of course, with the foreign box office (right now at $101.5 million), "Dawn" is going to be a huge moneymaker for Fox, but, no doubt, studios are worried about this summer of gloom at the box office, and what this bodes for the future. What are they going to do?

For example, despite making some $705 million worldwide total, there are signs that Sony is increasingly becoming reluctant to push ahead with an "Amazing Spider Man 3" film. True, $705 million sounds like a huge hit, but, not really, when you consider the fact that the film cost a reported $255 million to make, and another $75 million for promotion and advertising  (Here’s a hint - how about making more original films on smaller budgets?).

And all this still doesn’t make things looks promising for Marvel’s upcoming "Guardians of the Galaxy," which most likely could open well (but not spectacularly), and suffer a huge drop offs the following weeks.

And this comes with the news, earlier this week, when it was revealed that Marvel is currently developing a production slate of films up until the year 2021. Seriously? They really believe that there’s going to be an interest in superhero movies seven years from now? (Hey, who knows if there still will be movies seven years from now?).

Meanwhile, "The Purge Anarchy," the sequel to last year’s surprise summer sleeper hit, the ultra low budget "The Purge," came in second, with over $28 million. Considering that the sequel’s budget was a low $9 million, the film is already in the black.

Disney’s animated film "Planes: Fire & Rescue," came in third with $16 million; while the not-so-raunchy sex comedy "Sex Tape" was a disappointment, coming in fourth with $15 million.

Meanwhile Richard Linklater’s film "Boyhood" continues to be an art house hit, now playing in 34 screens, with $1.2 million to date; and it expends to another 25 cities next weekend.

1) Dawn of the Planet of the Apes Fox $36,000,000 Total: $138,953,000 
2) The Purge: Anarchy Uni. $28,369,000 
3) Planes: Fire & Rescue BV $18,000,000 
4) Sex Tape Sony $15,000,000 
5) Transformers: Age of Extinction Par. $10,000,000 Total: $227,157,000 
6) Tammy WB $7,605,000  Total: $71,253,000 
7) 22 Jump Street Sony $4,700,000  Total: $180,509,000  
8)  How to Train Your Dragon 2 Fox $3,800,000 Total:  $160,672,000 
9) Maleficent BV $3,302,000 Total:  $228,367,000 
10) Earth to Echo Rela. $3,260,000 Total: $31,979,000 
11) Begin Again Wein. $2,762,000 Total: $9,488,000 
12) America LGF $1,725,000 Total: $11,469,000

This article is related to: Box Office


Shadow & ActNewsletter