Click to Skip Ad
Closing in...
Meet the Cast of 'Desperate Housewives - Africa' + the Characters from the American Original They Each Play (Premieres in 2 Weeks) Meet the Cast of 'Desperate Housewives - Africa' + the Characters from the American Original They Each Play (Premieres in 2 Weeks) Netflix's 'The Getdown' Directed by Baz Luhrman Has Found Its Female Lead Netflix's 'The Getdown' Directed by Baz Luhrman Has Found Its Female Lead Meet the 3 Leads for the Next 'Star Wars' Movie (John Boyega Is One of Them) + Watch New Teaser Meet the 3 Leads for the Next 'Star Wars' Movie (John Boyega Is One of Them) + Watch New Teaser Quentin Tarantino's 'H8ful Eight' Gets a Teaser Trailer (Samuel L. Jackson, Belinda Owino) Quentin Tarantino's 'H8ful Eight' Gets a Teaser Trailer (Samuel L. Jackson, Belinda Owino) Here Are the Cities & Theaters in Which Patrik-Ian Polk's Award-Winning Drama 'Blackbird' Will Open Here Are the Cities & Theaters in Which Patrik-Ian Polk's Award-Winning Drama 'Blackbird' Will Open Trailer: Pilot Project 'First Gen' (The Trials and Tribulations of Being a First Gen Nigerian-American) Trailer: Pilot Project 'First Gen' (The Trials and Tribulations of Being a First Gen Nigerian-American) TV One Shores Up 2015-2016 Slate with 8 New Series, 16 Original Movies + New Production Partnerships TV One Shores Up 2015-2016 Slate with 8 New Series, 16 Original Movies + New Production Partnerships 'Walking Dead' Creator Says Rick and Morgan's Reunion Will Be "The Spine" of Season 6 'Walking Dead' Creator Says Rick and Morgan's Reunion Will Be "The Spine" of Season 6 Abderrahmane Sissako's 'Timbuktu' Quietly Grosses Over $1 Million in USA Box Office - Rare for an African Film Abderrahmane Sissako's 'Timbuktu' Quietly Grosses Over $1 Million in USA Box Office - Rare for an African Film Rumorville: Ernie Hudson Circling T'Chaka Role in Marvel's 'Black Panther' Movie Rumorville: Ernie Hudson Circling T'Chaka Role in Marvel's 'Black Panther' Movie Watch Cuba Gooding Jr. Wield a Gun and Snort Coke in his Underwear in Clip from 'Big Time in Hollywood, FL' Watch Cuba Gooding Jr. Wield a Gun and Snort Coke in his Underwear in Clip from 'Big Time in Hollywood, FL' People in Chicago Are Not Happy with Spike Lee’s 'Chiraq' People in Chicago Are Not Happy with Spike Lee’s 'Chiraq' Check Out the First Trailer for HBO's New Dramedy Series 'Ballers' Starring Dwayne Johnson Check Out the First Trailer for HBO's New Dramedy Series 'Ballers' Starring Dwayne Johnson 'Tales of the Grim Sleeper,' on Serial Killer Who Murdered Black Women for 25 Years, Debuts April 27 on HBO 'Tales of the Grim Sleeper,' on Serial Killer Who Murdered Black Women for 25 Years, Debuts April 27 on HBO Apparently, Many of You Aren't Pleased With the "All-New" 'Single Ladies'... What's Going on? Apparently, Many of You Aren't Pleased With the "All-New" 'Single Ladies'... What's Going on? What to Expect in Season 2 of 'Empire' (Less Opulence; Spike Lee May Direct, Oprah May Guest-Star, More) What to Expect in Season 2 of 'Empire' (Less Opulence; Spike Lee May Direct, Oprah May Guest-Star, More) Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Weekend B.O. July 18-20 (Not Exactly The Same Old Story)

Shadow and Act By Sergio | Shadow and Act July 20, 2014 at 3:23PM

"Dawn of the Planet of the Apes" took a significant drop, but not as big as other films this summer. so that's a good sign.
6
Dawn Apes

"Dawn of the Planet of the Apes" was once again the No. 1 film this weekend, with $36 million, and almost $139 million total so far, but the story that’s been the ongoing main b.o. story this summer, didn’t quite happen this time around.

"Dawn," despite rave reviews, and what seemed to be, at the time, huge audience anticipation, took a big drop in its second week of just over 50%, like so many other films this summer.

Considering the 60% or more second week drop-offs that have been more common this season, the drop-off for "Dawn" looks more promising. Not great, mind you, but it’s sure better than many other films.

And that brings back the question that I keep posing - what is the reason for these massive b.o. drop-offs? Is it because of the films? Audience boredom with what's currently out, looking for something different? Or is it simply that most of these films appeal to a certain segment (the geek fanboys), who rush out to see them in their first week, but don’t appeal to the broader audience?

Of course, with the foreign box office (right now at $101.5 million), "Dawn" is going to be a huge moneymaker for Fox, but, no doubt, studios are worried about this summer of gloom at the box office, and what this bodes for the future. What are they going to do?

For example, despite making some $705 million worldwide total, there are signs that Sony is increasingly becoming reluctant to push ahead with an "Amazing Spider Man 3" film. True, $705 million sounds like a huge hit, but, not really, when you consider the fact that the film cost a reported $255 million to make, and another $75 million for promotion and advertising  (Here’s a hint - how about making more original films on smaller budgets?).

And all this still doesn’t make things looks promising for Marvel’s upcoming "Guardians of the Galaxy," which most likely could open well (but not spectacularly), and suffer a huge drop offs the following weeks.

And this comes with the news, earlier this week, when it was revealed that Marvel is currently developing a production slate of films up until the year 2021. Seriously? They really believe that there’s going to be an interest in superhero movies seven years from now? (Hey, who knows if there still will be movies seven years from now?).

Meanwhile, "The Purge Anarchy," the sequel to last year’s surprise summer sleeper hit, the ultra low budget "The Purge," came in second, with over $28 million. Considering that the sequel’s budget was a low $9 million, the film is already in the black.

Disney’s animated film "Planes: Fire & Rescue," came in third with $16 million; while the not-so-raunchy sex comedy "Sex Tape" was a disappointment, coming in fourth with $15 million.

Meanwhile Richard Linklater’s film "Boyhood" continues to be an art house hit, now playing in 34 screens, with $1.2 million to date; and it expends to another 25 cities next weekend.

1) Dawn of the Planet of the Apes Fox $36,000,000 Total: $138,953,000 
2) The Purge: Anarchy Uni. $28,369,000 
3) Planes: Fire & Rescue BV $18,000,000 
4) Sex Tape Sony $15,000,000 
5) Transformers: Age of Extinction Par. $10,000,000 Total: $227,157,000 
6) Tammy WB $7,605,000  Total: $71,253,000 
7) 22 Jump Street Sony $4,700,000  Total: $180,509,000  
8)  How to Train Your Dragon 2 Fox $3,800,000 Total:  $160,672,000 
9) Maleficent BV $3,302,000 Total:  $228,367,000 
10) Earth to Echo Rela. $3,260,000 Total: $31,979,000 
11) Begin Again Wein. $2,762,000 Total: $9,488,000 
12) America LGF $1,725,000 Total: $11,469,000

This article is related to: Box Office


Shadow & ActNewsletter