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UPDATE: Weekend B.O. June 20-23 (A Day Late And A Dollar Short)

Box Office
by Sergio
June 23, 2014 9:53 AM
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Think Like A Man Too

Our apologies folks, but due to circumstances way beyond our control we were not able to post the weekend’s box office returns on Sunday as usual (or anything else for that matter).

But now we can; and in case you didn’t know already, "Think Like A Man Too" was the number one this weekend with $30 million, as if that was any surprise.

Perhaps the only real surprise is that the film did not beat or match the $33.6 million that the first TLAM film made its opening weekend. Most estimates had the sequel doing $34-35 million with some analysts saying that was too low and predicting that film could do $40 million or more, but still $30 million is nothing to sneeze at.

The question is, will the film equal the $91.6 million that the first film made at the box office domestically? At this stage it seems unlikely, but of course that all depends on the word of mouth and what other summer films are coming out during the next few weeks that could give it some stiff competition.

Meanwhile, this past weekend’s other major release, Clint Eastwood’s film version of Broadway hit musical about Frankie Valli and The Four Seasons, "Jersey Boys" performed with lackluster results, coming in at 4th place with $13 million, with "22 Jump Street" at No. 2 still performing very strongly.

The big question is, why isn’t "How To Train Your Dragon 2" performing better? Though it may seem that the $95 million the film has grossed so far is not bad at all (add to that another $76 million the film has made in 14 overseas markets to date), the movie was excepted to do a lot better.

In fact, several box office analysts tagged the film to be the biggest grosser of the summer which, at this point, it won’t be. What happened? The reviews have been fantastic, and the word of mouth, has been about as strong as any film can get, so why are people holding back from seeing it?

And "Belle" was in 15th place with $9.2 million so far at the box office domestically. It has yet to be released overseas.

UPDATE: The official box office weekend numbers came in and Think Like A Man Too actually did less than $30 million pulling in instead $29.2 million. Still nothing to sneeze at but still a bigger disappointment considering what everyone thought that film would do. And it's more than certain now that the film will not match the total gross of the first 

1) Think Like a Man Too SGem $30,000,000 
2) 22 Jump Street Sony $29,000,000 : $111,450,000 
3) How to Train Your Dragon 2 Fox $25,300,000 Total:  $95,177,000 
4) Jersey Boys WB $13,515,000 0 
5) Maleficent BV $13,012,000 Total:  $185,980,000 
6) Edge of Tomorrow WB $10,340,000 Total:  $74,511,000  
7) The Fault in our Stars Fox $8,600,000 Total:  $98,728,000 
8) X-Men: Days of Future Past Fox $6,200,000 Total:  $216,794,000 
9) Chef ORF $1,845,000 Total:  $16,942,000 
10) Godzilla WB $1,820,000 Total:  $194,915,000 
11) A Million Ways to Die in the West Uni. $1,622,000 -Total:  $40,324,000 
12) Neighbors Uni. $1,369,000 Total:  $145,717,000
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  • RANDOM COMMENTARY | June 29, 2014 10:42 PMReply

    Saw it 6-28-14 7:40pm start time RJR theater. A grand total of 10 people out 300 possible. All black couples. Very few audible laughs. Very predictable plot, incomplete plot threads, multiple cameos and the worst offense all, the other couples had more significant meaningful screen time than the couple getting married. Oh yeah there were 3 token white people added to the story. Two of which actually spiced the movie up.

    Side note, after the movie went to the ticket counter and asked when were they going to screen Da Sweet Blood of Jesus. They checked their computer, checked the wall calendar, and called the manager. I even told them it was a Spike Lee film. They had a blank look on their faces. The Signal starring Laurence Fishborne is only showing on ONE screen in all South Eastern Michigan. I had to wait until Netflix aired Spike Lee's OldBoy. Because ABSOLUTELY no Michigan theater showed it. I seriously believe there is an active boycott of 100% black cinema / or black helmed, in all the major theater chains.

  • 930 | June 23, 2014 6:53 PMReply

    This Think Like a Man sequel just seems unnecessary. It seems like the first one came out less than a year ago, and Kevin Hart has been so pervasive, in all of his other endeavors, that audiences may have had enough of him, the ensemble cast, and the whole premise.
    Just because the first film was successful didn't mean a sequel was needed to run the concept and cast into the ground...

  • pbjones | June 23, 2014 11:24 AMReply

    Families are struggling. A trip to the movies is a major investment. For my family of 6 it's a $60 plus trip. Now add that to summer camp prices and still trying to map out somewhat of a vacation. I know for me we basically have to pick and choose what we're going to see for we just can't afford to see them all. Going to the movies can very well cut into the grocery and gas budget.

  • Ol' Skool | June 29, 2014 11:23 PM

    @PBJONES, woe is we. Listen, when you mentioned the price of a family going to the movies and summer camp prices I stood up and said "I am not alone". I have my grandson during the summer months, but he can't stay around grandpa all day, every day (no-no-no, that's not gonna work :-). So summer camp is a must. However, summer camp puts a deep hurt on my pockets. One week of overnight camp = $1100. That's what I said, ELEVEN HUNDRED DOLLARS! Day camp is $350.00 a week. So I'm feelin' your pain :-(

  • Beemooree | June 23, 2014 10:58 AMReply

    I think part of the reason is bc Sony did tons of tlamt screenings prior to the release. I think this hurt bc once ppl see a movie, for free, the majority will not go see it again. I think this film being marketed and distributed in the foreign territory will make up for it. Anywho 30 mil is not bad

  • troublemaker | June 23, 2014 8:02 PM

    @ Donella
    I wish it would open up in Asia because there is a huge market there. Also more South American and African countries need to be added to that market.

  • Donella | June 23, 2014 4:42 PM

    TLAM2 also goes to UK, Ireland, Germany & Brazil. All strong markets for films like these. Also Belgium, Netherlands, Denmark and Sweden.

    Too bad no Spain or Italy (that I know of). I think the film would do well both places.

  • troublemaker | June 23, 2014 10:33 AMReply

    TLAM 2 performed better per screen and it was only on 2,225 screens. While 22 Jump Street was on 3,306, Jersey Boys was on 2,905 and How To Train Your Dragon was on 4,268 screens.

    I expected TLAM 2 to gross around 50M but I totally forgot about the amount of screens it was showing. I think that made a huge difference.

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