By Sergio | Shadow and Act June 23, 2014 at 9:53AM
Our apologies folks, but due to circumstances way beyond our control we were not able to post the weekend’s box office returns on Sunday as usual (or anything else for that matter).
But now we can; and in case you didn’t know already, "Think Like A Man Too" was the number one this weekend with $30 million, as if that was any surprise.
Perhaps the only real surprise is that the film did not beat or match the $33.6 million that the first TLAM film made its opening weekend. Most estimates had the sequel doing $34-35 million with some analysts saying that was too low and predicting that film could do $40 million or more, but still $30 million is nothing to sneeze at.
The question is, will the film equal the $91.6 million that the first film made at the box office domestically? At this stage it seems unlikely, but of course that all depends on the word of mouth and what other summer films are coming out during the next few weeks that could give it some stiff competition.
Meanwhile, this past weekend’s other major release, Clint Eastwood’s film version of Broadway hit musical about Frankie Valli and The Four Seasons, "Jersey Boys" performed with lackluster results, coming in at 4th place with $13 million, with "22 Jump Street" at No. 2 still performing very strongly.
The big question is, why isn’t "How To Train Your Dragon 2" performing better? Though it may seem that the $95 million the film has grossed so far is not bad at all (add to that another $76 million the film has made in 14 overseas markets to date), the movie was excepted to do a lot better.
In fact, several box office analysts tagged the film to be the biggest grosser of the summer which, at this point, it won’t be. What happened? The reviews have been fantastic, and the word of mouth, has been about as strong as any film can get, so why are people holding back from seeing it?
And "Belle" was in 15th place with $9.2 million so far at the box office domestically. It has yet to be released overseas.
UPDATE: The official box office weekend numbers came in and Think Like A Man Too actually did less than $30 million pulling in instead $29.2 million. Still nothing to sneeze at but still a bigger disappointment considering what everyone thought that film would do. And it's more than certain now that the film will not match the total gross of the first