UH OH! Sony is not having a particularly good summer this year.
First there was the disappointment in After Earth, and now White House Down, which cost nearly three times as much as Olympus Has Fallen, but grossed less than Olympus in its opening weekend, coming in fourth place with just under $26 million, compared to Olympus’ opening weekend of $30 million.
The rule of thumb is usually that when there are two films with the exact same high concept premise, the one that comes out first usually makes the most money, while the one that comes out later, even if it’s the better film, suffers.
Audiences tend to think “What, again? I just saw this already didn’t I? And that other film sucked.”
And it didn’t help WHD at all, to come out so soon after Olympus.
Even though of the two films WHD is clearly superior to Olympus, just for the fact that it’s really more of a satire that never takes itself seriously at any point. And if you have any doubt about that, the hysterical car chase sequence around the White House front lawn proves it. Channing Tatum, Jamie Foxx and James Woods certainly play it that way. They were fully aware that it was all a big goof (However, whether director Roland Emmerich was in on the joke as well is a matter of debate).
The Heat came in at No. 2 with $40 million, which was expected, with Monsters University holding on to the No.1 slot.
The question this week is how will The Lone Ranger, which is opening this Wednesday, do against the competition. The word is that anything less than $80 million by next Sunday is going to be considered a major disappointment.
We shall see…