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Weekend B.O. March 22-24 (And The Mystery That Is Tina Fey)

Box Office
by Sergio
March 24, 2013 12:33 PM
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The Croods

No surprise, The Croods took the number one slot this week, which is good news for DreamWorks, which hasn’t had much box office success with their animated films lately, such as their disappointing Rise of the Guardians.

Antoine Fuqua’s Olympus Has Fallen did much better than expected, with $30 million. How this will affect the other “Die Hard in the White House” movie, White House Down, with Jamie Foxx and Channing Tatum, which comes out in three months, we will have to wait and see.

However the new comedy release, Admission, with Paul Rudd and Tina Fey, tanked. And, can I say that Fey is, to me, one of the most over-rated entertainers ever. ”She’s incredible! She’s smart! She’s a woman! And she wears glasses!” Like what’s the big deal with her? I can’t be the only one who feels the same way. 

O.K. her Sarah Palin impersonation is funny, but what else am I missing here? I guess the b.o. result for her film shows that not everyone is so in love with her.

Halle Berry's The Call took a dip, but held on to fourth place, and, at this stage, looks like it's headed for a solid $45-50 million box office total, which is a solid return on the film's very modest $13 million production budget.

1) The Croods Fox $44,700,000
2) Olympus Has Fallen FD $30,500,000
3) Oz The Great and Powerful BV $22,031,000 Total: $177,559,000 
4) The Call TriS $8,700,000 Total: $30,904,000
5) Admission Focus $6,446,000
6) Spring Breakers A24 $5,000,000 Total: $5,407,000 
7) The Incredible Burt Wonderstone WB $4,275,000   Total: $17,365,000
8) Jack the Giant Slayer WB (NL) $2,965,000 Total: $59,052,000
9) Identity Thief Uni. $2,545,000 Total: $127,727,000
10) Snitch LG/S $1,930,000 Total: $40,343,000
11) Silver Linings Playbook Wein. $1,620,000 Total: $127,199,000
12) Safe Haven Rela. $1,152,000 Total: $68,932,000
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  • Jeff | June 9, 2013 10:03 PMReply

    Tina Fey has zero talent. Anybody who thinks she is funny has no sense of humor.

  • joan | March 25, 2013 1:56 AMReply

    Tina is definitely overhyped, mostly due to Sarah Palin impressions that gave her entree' into elite liberal circles, and fact that she was the first woman to make it to the top within the SNL writers' boys club (which is interesting, because the show began to spiral steadily downward after Chris Rock and Adam Sandler left). Tina was initially on my --it list for using the word "wigger" on the show years ago. She is intelligent, and has talent, but she's also permitted thinly veiled racist jokes on 30 Rock. I remember an episode where there was a dis to the NBC minority writers' program.

  • Carbos | March 25, 2013 12:57 AMReply

    I wasn't interested in "Olympus Has Fallen" just due to the rather boring concept. I decided to check out "The Call", which also looked boring (I'm too jaded) but was surprisingly entertaining for the most part. "Admission" was a definite skip, simply because of the really lame trailer. It should have just showed a picture of Tina and Paul with the date across the screen for 30 secs and I would have bought a ticket instantly. That brings me to my last thought: You think Tina is overrated!? Someone get this guy a 30 Rock box set or something... Hulu Plus maybe.

  • Akimbo | March 24, 2013 10:06 PMReply

    Tina Fey IS hilarious and brilliant, but I knew this movie would yank because of the trailers; they paint the movie as a sleepy Diane Keaton/Meryl Streep type romantic dramedy about an older woman who's given up on love. Not something anyone wants to see Tina or Paul Rudd doing; it's a waste of their talents. When the words "you go girl" (or whatever tired 90s catchphrase it was) actually make the TRAILER (suppesedly the best parts) of your film, you got problems. Love 'em both, but this just wasn't it.

  • CareyCarey | March 24, 2013 8:48 PMReply

    I am still pissed off about Iowa State getting beat by Ohio State, so Tina Fey is the least of my concerns. But look, she's incredible! She's smart! She's a woman, She was brilliant on SNL, she starred in 30 Rock and two days ago I saw her on Inside the Actors Studio hosted by James Lipton. Yes, she's witty and funny and intelligent and everything a man would desire. BUT... playing the record to the end, as Janet said, "What have you done for me lately?". Nuff said.

    Antoine Fuqua's Olympus Has Fallen did $30 million. HMMMM... now er'body will snatch-up every black director and join hands a sing "We shall overcome" right? WRONG.

    The budget was 80 million. Second, it's competition was weaker than Jodi Arias's defense. She shot her boyfriend in the head after stabbing him 27 times... but she says she doesn't remember what happened... after changing her story from "two bad guys came in and killed him".

    And I hear what people are saying about Wayans, Berry and Fuqua (although Fuqua's praise is premature) I also hear what the old gray fox, Sergio, is saying--> "movies in which he doesn't appear in, like Temptation, don't do nearly as well at the B.O. as his films in which he does. And even the films he does appear in are not doing as well as they used to anymore" HMMMMM....

    Now I've done my own form of Charlie Chan detective work. Chris (below) said, "Trust his fans will show. Also Tyler films based off his plays always do well". Well, in my best detective Charlie Chan accent, I asked my sidekick Birmingham Brown (actually my lady) if what Chris said is true? I mean, she's a huge Tyler fan and has all his movies and plays. But, she said, not so fast. This may have been a play, but she does not believe it's been mass marketed in a play format, unlike some of Tyler's other films. Then I asked her if she plans on seeing "Temptation"? Now get this, although she's a huge fan, she said she did not like Good Deeds and she can't find a reason to spend her money on a film centered on a cheating wife. So, I'm going to sit beside the ol'wise-one and listen to him sing "tune in next week and see what happens"

  • CareyCarey | March 24, 2013 10:48 PM

    Yeah Sergio, I read something about the CGI. One reviewer called them cheap and corny. And, I've also read the budget was 50 million. Nevertheless, with the "star-power" behind this film I wouldn't call it a smashing success.

    Having said that, like I mentioned in another Antione Fuqua post, if we remove Morgan Freeman, Angela Bassett and Gerard Butler [and Denzel from Training Day], where does that leave Mr. Fuqua? I guess I am suggesting that although I don't know what the actors or he demands (salary wise) but 40-50 million is a lot of money. Will this film increase his stock or will he take another hiatus?

    Btw, you saw the movie, would you care to share a few words about it?

  • Sergio | March 24, 2013 9:57 PM

    Yeah imdb says that Olympus' budget was $80 million but NO WAY that can be right. I've seen it and it was obviously made on a very tight budget in Louisiana and the all the CGI effects were done in Bulgaria according to Variety for budget reasons which is why they look so cut rate. I'll bet the real budget was half that

  • Ashley1 | March 24, 2013 8:00 PMReply

    I saw The Call, Olympus, and Oz this weekend. Oz being my favorite.

  • Adam Scott Thompson | March 24, 2013 7:56 PMReply

    Fey is, in my opinion, a funny, talented, attractive woman who knows her way around comedy writing. That said, she's never opened a movie huge. Of course, comedy is perhaps the hardest genre -- it's either hit or miss (and mostly miss). Romantic comedies, in particular -- or films with romantic-comedy elements -- have been on the decline post-Katherine Heigl. I'm not excusing the failure -- she needs to pick and/or develop better projects -- but let's not toss out the baby with the bath water.

  • Luke | March 24, 2013 3:39 PMReply

    What's with the Tina Fey hate? She was brilliant on SNL in the late 90s and early 2000s as the first female head writer and as a Weekend Update anchor, created and starred in one of the most brilliant television shows of the last decade in 30 Rock, and wrote the immensely successful and well-received Mean Girls. Sure, films like "Baby Mama," "Date Night," and maybe even "Admission" prove that not everything she touches turns to gold, but she's extremely talented and intelligent.

  • Monique A Williams | March 24, 2013 9:34 PM

    Tina Fey is brilliant and I enjoy her work, but she's definitely not for everyone. And that's cool. I can't stand Mike Epps. *shrugs*

  • jasmine | March 24, 2013 4:50 PM

    Why don't you grow up. I guess everyone doesn't think the one who is bland is Paul Rudd. Now that's bland! Great job again Sergio.

  • BluTopaz | March 24, 2013 4:13 PM

    Why do people like you consider it "hate" when someone doesn't care for a celebrity you admire? I also find Tina Fey bland as hell, but I am not the audience for 30 Rock, Mean Girls, etc. Are you going to cry about it?

    There are celebs that I LOVE that others either don't get or think they are phony--Erykah Badu as an example. I don't refer to people who don't like her music as "haters", and other juvenile bullshit. Grow up.

  • Ghost | March 24, 2013 2:57 PMReply

    The Call is now being viewed as the WWE's most successful film to date.

  • DJP | March 24, 2013 1:57 PMReply

    Sergio, I completely agree with your assessment of the supremely
    overrated Tina Fey. She's not funny or sexy. Another
    example of media hype. She and Paul Rudd are bland and
    uninteresting and the box office failure of Admission proves
    that point.

  • Amanda | March 24, 2013 1:53 PMReply

    Sergio, Tina Fey gets a lot of media attention because she's is very talented. Fey wrote mean girls the script that made Lindsay Lohan a star. Fey also was one of the writers on SNL and she's a comedian. Fey has had successful movies before such as Baby Mama. I think the marketing of Admission the trailers were boring. The budget for Admission was low only $13 million so it wasn't a huge disappointment.

  • Sarah | March 24, 2013 1:11 PMReply

    This will be a really good year for Black filmmakers and actors. Wayans, Berry and Fuqua have already had a hit at the Boxoffice. Tyler Perry has 3 hits this years. Malcolm D Lee could have 2 hits with Scary Movie and The Best Man 2. Kasi Lemmons could have an Oscar hit with her film latter this year. The only person I am not sure about is Spike Lee. His films seems to tanked with critics and Boxoffice these days. Also 42 should be a hit this April.

  • Curtis | March 24, 2013 12:45 PMReply

    Love the Boxoffice for these black filmmaker. Next week Tyler Perry should have yet another hit with his film. Great year so for for Blacks in Hollywood.

  • Gost | March 24, 2013 2:55 PM

    Isn't Tyler's film opening during a holiday weekend? In my city kids are going to have a 4 day weekend-so I can see it getting a boost from the high school crowd that goes to early matinee films.
    I have seen early reviews for his film and all the complaints about it had nothing to do with Kim. In fact her name was never really mentioned-which tells me her role isn't as big as expected. This might be a case of Scream 2 & Faulty where a big name is shown and then does nothing in the film like Jada & Omar in Scream 2 and Usher in the Faulty.

  • getthesenets | March 24, 2013 1:33 PM

    I don't know how well TP's film internationally but I'm thinking that kim was placed in this movie STRICTLY to help him sell his films overseas.

    kim k's name shows up on the angry weave gossip sites still, so I don't think that her being in the film is going to turn off many of tp's fans.

    first two times I ever heard of kim k., it was through Black female co-workers actually. I thought kim must have been a very light complected Black woman at first because of the level of attention that Black women I knew paid to her.You can say that the Black blogosphere is what made kim k famous/infamous

  • Chris | March 24, 2013 1:05 PM

    Sergio nobody cares about Kim K being in the movie. Based on Temptation is tracking around 21 million opening and next Friday is Good Friday. Trust his fans will show. Also Tyler films based off his plays always do well unlike Good Deeds and Daddy's Little Girls. If The Call can make 17 million then Temtation will do atleast 20. Saying black women want see there beloved Tyler Perry new film because of Kim K is like saying black will not see Django becuase of the use of the N word. We saw how true that turned out to be.

  • sergio | March 24, 2013 12:53 PM

    "Next week Tyler Perry should have yet another hit with his film"

    We have yet too see about that. For example, are black women still mad at him for putting Kimmy Kakes in the movie? If they are, that could effect the B.O. performance. And also movies in which he doesn't appear in, like Temptation, don't do nearly as well at the B.O. as his films in which he does. And even the films he does appear in are not doing as well as they used to anymore. So tune in next week and see what happens

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