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Weekend B.O. March 28-30 (Nothing To Worry About)

Shadow and Act By Sergio | Shadow and Act March 30, 2014 at 12:26PM

The good news this weekend is that executives at Paramount can now rest easy.
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Noah

Who was worrying? Paramount was actually.

They were worrying if they had a major disaster on their hands with Noah. After months of hype, the studio began to get worried when high profile Christian organizations and leaders did not totally embrace Noah, or flat-out had objections to it, and weren’t going to endorse the film.

And to add insult to injury, the film even got banned in some countries, such as Indonesia. As a result, the studio started getting cold feet about the film, and, in an unusual move for such a highly publicized, very expensive film, held up advance media screenings for most of the national media until just two days before it opened.

And some box office predictions were for the film struggling to break past $30 million, which meant trouble for the reportedly $130 million production (though some estimates have the figure much higher than that).

Well it turned out, as I said, that Paramount had nothing to worry about. Thanks to huge interest and crossover appeal, a great media campaign and good reviews, Noah came in at No.1 this weekend, earning $44 million, which was much better than expected. And add to that the $51 million that the film has made overseas to date, and Paramount execs are breathing a sigh of relief.

On the opposite end, Arnold Schwarzenegger’s third attempt at a comeback in the movies, with David Ayer’s Sabotage, completely fizzled, earning a lousy $5.3 million this weekend. It seems obvious that his time has come and gone.

Last week's No. 1 film Divergent dropped 51%, and yet was still able to hang on to the No. 2 slot; while Muppets Most Wanted came in third.

And 12 Years A Slave proves once again the falsehood that black films don’t make money overseas. With $121 million to date grossed in foreign markets alone, twice the almost $57 million it’s made domestically, and with a worldwide total of $178. 6 million, at the rate it’s going, it will soon hit the $200 million mark worldwide. 

1) Noah Par. $44,000,000 
2) Divergent LG/S $26,500,000 Total: $95,260,000 
3) Muppets Most Wanted BV $11,373,000 Total:  $33,210,000 
4) Mr. Peabody & Sherman Fox $9,500,000 Total:  $94,909,000 
5) God's Not Dead Free $9,075,000  Total:  $22,028,000  
6) The Grand Budapest Hotel FoxS $8,825,000  Total:  $24,457,000 
7) Sabotage  ORF $5,330,000  
8) Need for Speed BV $4,335,000  Total:  $37,753,000 
9) 300: Rise of An Empire WB $4,300,000 Total:  $101,145,000  
10) Non-Stop Uni. $4,087,000  Total:  $85,167,000 
11) The LEGO Movie WB $3,105,000 Total:  $248,304,000 
12) Cesar Chavez LGF $3,000,000 

This article is related to: Box Office


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