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Weekend B.O. March 28-30 (Nothing To Worry About)

Box Office
by Sergio
March 30, 2014 12:26 PM
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Who was worrying? Paramount was actually.

They were worrying if they had a major disaster on their hands with Noah. After months of hype, the studio began to get worried when high profile Christian organizations and leaders did not totally embrace Noah, or flat-out had objections to it, and weren’t going to endorse the film.

And to add insult to injury, the film even got banned in some countries, such as Indonesia. As a result, the studio started getting cold feet about the film, and, in an unusual move for such a highly publicized, very expensive film, held up advance media screenings for most of the national media until just two days before it opened.

And some box office predictions were for the film struggling to break past $30 million, which meant trouble for the reportedly $130 million production (though some estimates have the figure much higher than that).

Well it turned out, as I said, that Paramount had nothing to worry about. Thanks to huge interest and crossover appeal, a great media campaign and good reviews, Noah came in at No.1 this weekend, earning $44 million, which was much better than expected. And add to that the $51 million that the film has made overseas to date, and Paramount execs are breathing a sigh of relief.

On the opposite end, Arnold Schwarzenegger’s third attempt at a comeback in the movies, with David Ayer’s Sabotage, completely fizzled, earning a lousy $5.3 million this weekend. It seems obvious that his time has come and gone.

Last week's No. 1 film Divergent dropped 51%, and yet was still able to hang on to the No. 2 slot; while Muppets Most Wanted came in third.

And 12 Years A Slave proves once again the falsehood that black films don’t make money overseas. With $121 million to date grossed in foreign markets alone, twice the almost $57 million it’s made domestically, and with a worldwide total of $178. 6 million, at the rate it’s going, it will soon hit the $200 million mark worldwide. 

1) Noah Par. $44,000,000 
2) Divergent LG/S $26,500,000 Total: $95,260,000 
3) Muppets Most Wanted BV $11,373,000 Total:  $33,210,000 
4) Mr. Peabody & Sherman Fox $9,500,000 Total:  $94,909,000 
5) God's Not Dead Free $9,075,000  Total:  $22,028,000  
6) The Grand Budapest Hotel FoxS $8,825,000  Total:  $24,457,000 
7) Sabotage  ORF $5,330,000  
8) Need for Speed BV $4,335,000  Total:  $37,753,000 
9) 300: Rise of An Empire WB $4,300,000 Total:  $101,145,000  
10) Non-Stop Uni. $4,087,000  Total:  $85,167,000 
11) The LEGO Movie WB $3,105,000 Total:  $248,304,000 
12) Cesar Chavez LGF $3,000,000 
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  • Donella | April 1, 2014 8:28 PMReply

    I never doubted that 12 Years a Slave would slay overseas, largely due to its international cast and overall excellence. I believe it's very telling that foreign markets have doubled the domestic box office. There's resistance to this movie at home even with the Oscar nods.

  • Mark V (or 5) | March 31, 2014 8:50 AMReply

    Sergio, luv you dude, but once again it seems like S&A's facts aren't in touch with the rest of the business, like that time Tambay boasted "Best Man 2" was passing 100mill without knowing the facts of the production. I can tell you right now that there are some who are VERY worried about "Noah"'s prospects, and are calling it this year's "John Carter". Just check some of the other trades.

    I want this site to be the black version of "Deadline" (a rich, untapped market) , but you guys keep saying things outta left field, keeping it closer to "AOL Black Voices".

  • Carl | March 31, 2014 9:20 PM

    "Tambay boasted "Best Man 2" was passing 100mill without knowing the facts of the production"

    He said he thought it had a good chance to pass 100 million. That's his opinion. What facts of the production are needed to give a opinion? What's bone headed about him sharing his opinion on his blog? I agree that it never had a chance to make that much but there is nothing boneheaded about him sharing his opinion on what he thought a film will make on his own blog and how does that make S&A like AOL Black Voices or Deadline? This blog IS about opinions so what are you talking about?

  • Mark V (or 5) | March 31, 2014 6:11 PM

    Sergio: duly noted.

    Carl: perhaps I wasn't clear, but I never implied Tambay HAD said that, only that it was indeed a prediction, and a boneheaded one at that.

  • sergio | March 31, 2014 10:16 AM

    Noah is already projected to do at least $300 million overseas alone which is a lot more than John Carter ever did in total which had a budget almost twice that of Noah. Depending on how it holds and if the word of mouth stays good, the film could do over $100 million domestically. Paramount will do all right on the end with Noah which is no John Carter

  • Carl | March 31, 2014 9:42 AM

    Can't speak on Noah but your wrong about Tambay and BEST MAN 2. Re-read the post. He made a PREDICTION, what he felt COULD be the film passing 100 million. He never stated it HAD passed 100 million. Facts need to be straight on both sides including yours.

  • julieB | March 30, 2014 3:47 PMReply

    I've happy to hear about 12 years. I hope it does reach $200 million. That's a huge accomplishment for any period film, especially a black one. It's sad Divergent fell to second after it's first week. You can't be the 'next hunger games' when your film can't hold number one.

  • sergio | March 30, 2014 8:52 PM

    "Plus any movie that makes America looks bad will make money"

    But of course I have said that myself here on these pages. Any film that makes foreign moviegoers think that they're morally superior to Americans makes a fortune (while of course conveniently forgetting their own history of black slavery i.e. Britain, France, Germany, Belgium, Spain Portugal etc)

  • Yeah Ok | March 30, 2014 6:15 PM

    Yeah real accomplishment showing black folk in servitude. Of course it makes money overseas, that's how they see us. A bunch of helpless servants. Plus any movie that makes America looks bad will make money. Yea real progress. NEXT!

  • Anonymous | March 30, 2014 1:49 PMReply

    Where's TP's "Single Mom's Club?" Didn't that just open two weekends ago? And its already come and gone? Wow! Talk about loosing one's touch.

  • sergio | March 30, 2014 1:54 PM

    It's down at no. 14 this weekend with just barely over $15 million total. Not good

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