Of course the big box office news this weekend is The Amazing Spider Man 2, but we’ll get to that in a second. Let’s start off first with another major release that opened on Friday, that’s not getting quite as much attention.
I’m referring of course to Amma Asante’s period drama Belle, which Fox Searchlight opened in a very limited release, on just four screens nationwide this weekend - in New York and Los Angeles - to an excellent $105,000 for the weekend, averaging over $26,000 per theater.
That's a solid start for the film which, over the next several weeks, will open on even more screens, in more cities, and we will be, of course, tracking its progress.
But excellent reviews, good word of mouth and effective counter programming for audiences looking for something other than the huge tentpole CGI laden movies, should guarantee a solid box office performance for the film over the long term.
As for that other film, you know, The Amazing Spider Man 2, it did as expected, dominating the weekend box office with an equally amazing $92 million, far surpassing the $62 million that the first ASM film opened with in 2012, and coming very close, but not beating the $95 million that Captain America: The Winter Solider earned in its first weekend.
However, reviews of the movie, and word of mouth, so far, have not been kind (and justified if you ask me), and the competition in the next few weeks is going to be very heavy, so it’s still up in the air if the sequel will surpass or equal the $752 million worldwide total of the first film.
Last week’s no. one film - The Other Woman - came in in second place; and faith based film God’s Not Dead has become spring’s official sleeper hit, with a very good $55.5 million so far.