Click to Skip Ad
Closing in...
Does the 'Avengers: Age of Ultron' Trailer Tease a Black Panther Introduction? Does the 'Avengers: Age of Ultron' Trailer Tease a Black Panther Introduction? Watch New "Supertrailer" for 'Drumline: A New Beat' Watch New "Supertrailer" for 'Drumline: A New Beat' Watch Now: Baseball Phenom Mo'ne Davis Inspires in Spike Lee Doc 'I Throw Like A Girl' Watch Now: Baseball Phenom Mo'ne Davis Inspires in Spike Lee Doc 'I Throw Like A Girl' Watch: Racism Insurance - Coverage for White Privilege (For Everything, But the N-Word) Watch: Racism Insurance - Coverage for White Privilege (For Everything, But the N-Word) New Daytime Talkshow 'The FAB' w/ Tyra Banks, Chrissy Teigen, Joe Zee Coming to ABC New Daytime Talkshow 'The FAB' w/ Tyra Banks, Chrissy Teigen, Joe Zee Coming to ABC Watch: Everything Else You've Wanted to Know About 'The Wire' - Cast Reunites for Hour-Long Chat Watch: Everything Else You've Wanted to Know About 'The Wire' - Cast Reunites for Hour-Long Chat Sundance Institute Announces New Artist Development Programs Coming to 8 US Cities Sundance Institute Announces New Artist Development Programs Coming to 8 US Cities TV Series Based on Queen of Salsa's Celia Cruz is Underway; Puertorican Actors Jeimy Osorio & Modesto Lacen Star TV Series Based on Queen of Salsa's Celia Cruz is Underway; Puertorican Actors Jeimy Osorio & Modesto Lacen Star Weekend B.O. Oct.17-19 - How Did 'Dear White People' Do and What Might it Mean? Weekend B.O. Oct.17-19 - How Did 'Dear White People' Do and What Might it Mean? Trailer Debut: 'Black Dynamite' Season 2 Arrives Trailer Debut: 'Black Dynamite' Season 2 Arrives Review: 'Mike Tyson Mysteries' Proves That Iron Mike Isn't Afraid to Dress Himself Down Review: 'Mike Tyson Mysteries' Proves That Iron Mike Isn't Afraid to Dress Himself Down The Cast of 'Drumline: A New Beat' Talk How the Original Movie Impacted Them The Cast of 'Drumline: A New Beat' Talk How the Original Movie Impacted Them 'Drumline: A New Beat' (Sequel to the 2002 Film) Gets a Premiere Date + New Trailer (Watch It) 'Drumline: A New Beat' (Sequel to the 2002 Film) Gets a Premiere Date + New Trailer (Watch It) Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Woody Allen Says He Won’t Hire a Black Actor Unless the Role Calls for One... Whatever That Means Co-Screenwriter of 'Noah' Explains Why There Are No Black People Or POC In The Film Co-Screenwriter of 'Noah' Explains Why There Are No Black People Or POC In The Film Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) Lifetime Launches New Series Set In Elite World Of Hip-Hop Majorette Competitions (Watch Preview) ABC Is Making Changes To The Next-Day Online Availability Of Its Series ABC Is Making Changes To The Next-Day Online Availability Of Its Series Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Weekend B.O. Sept. 13-15 (Where Did That Come From?)

Shadow and Act By Sergio | Shadow and Act September 15, 2013 at 12:42PM

It happens at least two or three times a year.
5
Insidious Chapter 2

It happens at least two or three times a year.

I mean a little film that literally comes out of nowhere and becomes a box office shocker. Where did it come from?

Last time it was this summer’s horror/thriller The Purge. A low budget film with a premise that has been done dozens of times before - that of a family terrorized by a home invasion -  yet everyone flocked to see it as if it’s the most important thing to see in their lives. 

Now it's happened again with Insidious: Chapter 2.

The first film, directed by James Wan (who also directed Chapter 2), which opened in April 2011 and was made for under a million dollars, was a genuine surprise sleeper hit, grossing some $54 million.

No doubt the popularity of the first film made the sequel a "must see" movie, leading to its very impressive showing. And Wan’s huge horror hit this summer for Warners, The Conjuring, also helped a lot. But $41 million? Who saw that coming?  I don’t recall any TV ads or even newspapers adverts for the film at all. But evidently, everyone knew about it and rushed out to see it.

At $41 million, that’s the second highest weekend take for any film in the month of September, the highest still being Hotel Transylvania, which took in $42.5 million in it’s opening September release.

In the meantime, Lee Daniels’ The Butler has now officially crossed the $100 million dollar mark, putting Daniels in the rare position as one of very the few black directors who’s made a film that has grossed $100 million domestically.

1) Insidious Chapter 2 FD $41,050,000
2) The Family Rela. $14,500,000 
3) Riddick Uni. $7,013,000 Total: $31,280,000 
4) Lee Daniels' The Butler Wein. $5,582,000 Total: $100,041,000 
5) We're the Millers WB $5,415,000 Total: $131,602,000 
6) Instructions Not Included LGF $4,250,000 Total: $26,581,000 
7) Planes BV $3,066,000 Total: $82,984,000 
8) One Direction: This is Us TriS $2,400,000 Total: $26,887,000 
9) Elysium TriS $2,050,000 Total: $88,388,000 
10) Percy Jackson: Sea of Monsters Fox $1,825,000 Total: $62,035,000 
11) Blue Jasmine SPC $1,798,000 Total: $27,885,000 
12) The World's End Focus $1,347,000 -Total: $23,986,000


Shadow & ActNewsletter