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Weekend B.O. (May 27-29) - And a Question....

by Sergio
May 29, 2011 3:01 AM
6 Comments
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I'll get to Jumping The Broom in a second, but first, because of the 4 day Memorial Day holiday weekend, the final results will no doubt be slightly higher by Tuesday. But, no question that The Hangover Part II was far and away the big winner this weekend.

Just goes to show you how much I know. A friend predicted that the sequel would do over $200 million easy, and I disagreed, seeing how the sequel is an unfunny, lame carbon copy of the very funny first one. The same exact premise with the same exact jokes with the same exact beats - only this time you can see the punchlines coming from ten miles away.

Pirates of the Caribbean: Stranger Tides has now sailed past the half billion dollar mark worldwide, and Fast Five has grossed over $337 million globally.

Which bring us to Jumping The Broom, which has done very well, holding up against strong competition. But I now believe the film could have done even more, if it had been released in more theaters. The film opened on just over 2,000 screens nationwide. But what if the film had opened in another 1000-1200 theaters like all the other films that have come out in the past few weeks? I think we could have been seeing a $50 million gross or more right now. I think the studio cheated itself, or failed to truly realize the potential of the film, because it was a black film. What do you say?

1. The Hangover Part 2 (Legendary/Warner Bros) 3-day Weekend $85M
Estimated 4-day Memorial Holiday $105, Estimated 5-Day Cume $137M
2. Kung Fu Panda 2 3D (DWA Animation/Paramount) 3-Day Weekend $47.5M
Estimated 4-Day Memorial Holiday $62M, Estimated 5-Day Cume $68M
3. Pirates Of The Caribbean 4 3D (Disney) Week 2 Estimated 3-Day Weekend $42M
Estimated 4-Day Memorial Holiday $53M, Estimated Cume $166.5M
4. Bridesmaids (Universal) Week 3 Est 3-Day Weekend $16.2M
Estimated 4-Day Memorial Holiday $21.5M, Estimated Cume $90M
5. Thor 3D (Marvel/Disney/Paramount Week) Est 3-Day Weekend $8.5M
Estimated 4-Day Memorial Holiday $11M, Estimated Cume $161.3M
6. Fast Five (Universal) Est 3-Day Weekend $5.8M
Estimated 4-Day Memorial Holiday $9M, Estimated Cume $198.4M
7. Midnight In Paris (Sony Classics) Est 3-Day Weekend $1.7M
Estimated 4-Day Memorial Holiday $2.6M, Estimated Cume $3.5M
8. Jumping The Broom (TriStar/Sony) Est 3-Day Weekend $1.8M
Estimated 4-Day Memorial Holiday $2.5M, Estimated Cume $34.8M
9. Rio 3D (Blue Sky Studio/Fox) Est 3-Day Weekend $1.8M
Estimated 4-Day Memorial Holiday $2.5M, Estimated Cume $135.5M
10. Priest 3D (Screen Gems/Sony) Est 3-Day Weekend $2M
Estimated 4-Day Memorial Holiday $2.3M, Estimated Cume $27.8M

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6 Comments

  • cc | June 1, 2011 7:53 AMReply

    It doesn't matter if Hangover II is good or not. People will see it based on goodwill because they liked the first one and because it was a three day weekend. If you see it opening weekend, none of your friends have had a chance to tell you it's bad/good/whatever yet.

  • CareyCarey | May 31, 2011 10:38 AMReply

    Let's see, whose ship will I sail with today... uuummm?

    Well, I don't know if I totally agree with " we deserve the same push as Something Borrowed" . I mean, if I am not mistaken, Jumping The Broom got a pretty good push/jump off/holla/promotion.

    So, I think Accidental V, basically said it for me, and in a strange way, other song made his point We have built it in many ways and in several genres, and the proof is in the pudding... they didn't come. So if I am a business man, it's all about supply and demand. I'm gonna build something they can feel, and something they've told me in the past (with their dollars) they want to see.

    I don't know how many people have been around old school gambling joints, but there's a phrase that goes, "Big bank take little bank" and "A scared man can't win no money". Let that simmer.

    Anyway, in reference to the "number of theaters" I don't know the math nor the budget system behind the inner workings of a film, but I know a little something about white folks. Hey, I live in Iowa. So, if a movie expands to lets say 2 times more theaters than it did (in this case, Jumpin’ would have jumped off in 4000 theaters) I wonder what are the risks and rewards of doing so?

    Well, I don’t know how many people have driven across America, But in some places a person can drive for miles and miles and miles, and not see a black face. Granted, in the most obscure and remote areas, there, at times, seem to be a Leon or Miss Mae, but they won’t be filling up the theater. So again, there has to be some type of financail risk for the theater owners when they decided who, what and when, plays in their theaters. I don’t believe the studios or film distributors call all the shot. Don’t get me wrong, there’s obviously politics and all sorts of leverage one can use, but I am left to believe the paying public, in each particular area, gets the last laugh.

    Consequently, I am left to believe... mo money, mo problem, and all money isn’t good money.

    So back to Iowa and what I know. I know for a fact (been there and done that) movies with a predominately black cast ( don’t wanna get people upset by saying “a black film) that have done well in other cities may not and has not done well in cities that I’ve been in, in this state. But OH YEAH, on the first night, on that one large screen , while other movies get 4 screens in the same complex, the joint is poppin’. but when the dust settles, and the bootleggers have packed up their tools, it’s crying time again.

    Listen, I do not believe it’s a great secret that most white people are not in a hurry to see black films. So in short, expansion is not always a good thang.

  • other song | May 30, 2011 4:57 AMReply

    @AccidentalVisitor: yeah, but the audience doesn't really have a choice.

    I really don't buy this "the collective must decide" crap with filmmaking. It's not like 100 million people can get together and say, "hey, let's not see that film."

    Which is easier? For the relatively few producers/directors to decide "hey, let's make a better movie" or the thousands/millions of people to say in unison: "WE WANT A BETTER MOVIE!"

    the bottom line is that Hollywood dictates what people see. Plain and simple. The genesis of what gets made is not decided by popular vote, it's decided by a couple of executives. Yes, we 'vote' with our dollar in the end, but it's very much a "build it and they will come" kind of business. at best, a half-assed vote.

    The responsibility is on us, not the public.

  • sandra | May 29, 2011 11:47 AMReply

    According to IMDB

    **** Something Borrowed ****
    Box Office
    Budget:
    $35,000,000 (estimated)
    Opening Weekend:
    $13,945,368 (USA) (8 May 2011) (2904 Screens)
    Gross:
    $13,945,368 (USA) (8 May 2011)


    **** Jumping the Broom *****
    Budget:
    $6,600,000 (estimated)
    Opening Weekend:
    $15,215,487 (USA) (8 May 2011) (2035 Screens)
    Gross:
    $15,215,487 (USA) (8 May 2011)

    Whether or not Jumping the Broom is a great/ok/bad film is irrelevant. We deserve the same push as Something Borrowed. Even with all the mainstream press and glossy magazine covers, its plain-jane starlets received to promote their film, Jumping still kicked their butts (and continue to do so).

    When I consider the discrepancy in the number of theaters and budget... just gotta shake my head. On a positive note, a production such as this is a step up from Our Stories' first disastrous release: "Who's your Caddy?"

  • Kimmy | May 29, 2011 10:17 AMReply

    Well, I felt cheated wasting 10 bucks on a wack film so all in all Jumping the Broom did better than I thought they should or deserved. But you do make a good point. More theaters would have brought in more money, therefore, increasing the likelihood that a subpar sequel is in the works. Besides Bridesmaids, I have hated everything released. Sigh.

  • AccidentalVisitor | May 29, 2011 10:13 AMReply

    And Hollywood will continue to dish out more panned sequels like Pirates because the audience keep demonstrating they will flock to them no matter how awful the films are.

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