Click to Skip Ad
Closing in...
Review: Nuance-Deprived "Race" Movie 'Black or White' is Actually About White Frustration (Opens Friday) Review: Nuance-Deprived "Race" Movie 'Black or White' is Actually About White Frustration (Opens Friday) Ava DuVernay & David Oyelowo Make It a Trifecta as They Re-Team for Katrina-Set Love Story/Murder Mystery Ava DuVernay & David Oyelowo Make It a Trifecta as They Re-Team for Katrina-Set Love Story/Murder Mystery Review: Nzingha Stewart Guides Lifetime's 'With This Ring' (Premieres Saturday, January 24th) Review: Nzingha Stewart Guides Lifetime's 'With This Ring' (Premieres Saturday, January 24th) Here Are 10 Reasons Why Many of You Aren't Going to Movie Theaters Anymore, According to a New Study Here Are 10 Reasons Why Many of You Aren't Going to Movie Theaters Anymore, According to a New Study 'Empire' Breaks Fox TV’s 22 Year Old Ratings Record 'Empire' Breaks Fox TV’s 22 Year Old Ratings Record Alexandra Shipp Has been Cast as Storm in 'X-Men: Apocalypse' Alexandra Shipp Has been Cast as Storm in 'X-Men: Apocalypse' Open Casting Call - 2 Male Leads in New Feature Film From the Producers of 'Pariah' & 'Yelling to the Sky' Open Casting Call - 2 Male Leads in New Feature Film From the Producers of 'Pariah' & 'Yelling to the Sky' "Stakes Is High" in First Trailer for Season 2 of STARZ Hit Drama Series 'Power' (Returns This Summer) "Stakes Is High" in First Trailer for Season 2 of STARZ Hit Drama Series 'Power' (Returns This Summer) An Open Letter to My Sister, Ava DuVernay An Open Letter to My Sister, Ava DuVernay American 'Luther' Gets Official Pilot Order at Fox, But Contingent on Cast. Let's Help Them Out... American 'Luther' Gets Official Pilot Order at Fox, But Contingent on Cast. Let's Help Them Out... Anthony Mackie Says 'Selma' Oscar Snub Is Because Voters Are "Tired of Race" Anthony Mackie Says 'Selma' Oscar Snub Is Because Voters Are "Tired of Race" Sundance Trailer Exclusive: Stanley Nelson's Timely 'The Black Panthers: Vanguard of the Revolution' Sundance Trailer Exclusive: Stanley Nelson's Timely 'The Black Panthers: Vanguard of the Revolution' Geeks Gone Wild in First Trailer for Rick Famuyiwa's Sundance-Bound Drama 'Dope' Geeks Gone Wild in First Trailer for Rick Famuyiwa's Sundance-Bound Drama 'Dope' These Movies Are Coming to Netflix's Streaming Library in February These Movies Are Coming to Netflix's Streaming Library in February Watch Teaser for 'Being Mary Jane' Season 2 + Details on Story, Guest Stars Watch Teaser for 'Being Mary Jane' Season 2 + Details on Story, Guest Stars Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Macy Gray, Bryshere Y. Gray (aka Yazz The Greatest) Will Have An Affair In Lee Daniels' 'Empire' Macy Gray, Bryshere Y. Gray (aka Yazz The Greatest) Will Have An Affair In Lee Daniels' 'Empire' It's A 'Hustle & Flow' Reunion! Taraji P. Henson Joins Terrence Howard In Lee Daniels' 'Empire' It's A 'Hustle & Flow' Reunion! Taraji P. Henson Joins Terrence Howard In Lee Daniels' 'Empire' Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Weekend B.O. (Oct.21-23) And A Question...

Shadow and Act By Sergio | Shadow and Act October 23, 2011 at 1:49AM

I'm a dope. I mean really. I could kick myself. How come I didn't come up with the idea for Paranormal Activity? I mean the premise is so simple. Set up a video camera, have absolutely nothing happen for 20 minutes and then have a lamp jump off the table by itself and everyone jumps out of their seats. The result... instant box office smash!
4

I'm a dope. I mean really. I could kick myself. How come I didn't come up with the idea for Paranormal Activity? I mean the premise is so simple. Set up a video camera, have absolutely nothing happen for 20 minutes and then have a lamp jump off the table by itself and everyone jumps out of their seats. The result... instant box office smash!

Paramount has found a cash cow with their PA series with the latest one, the third one in the series so far (and lots more to come), grossing this weekend a whopping $55 million on their meager $5 million investment and most of that money went to the marketing and promotion for the film. But let me get back to my original question..

How come I or you didn't come up with the idea for this film? I have no clue. Talk about being asleep at the wheel. Why didn't, say a black filmmaker, come up with this idea? And say if one had, and if the film was exactly the same but with a black cast instead, would the film have done just as well? Then again would the film have gotten the same kind of marketing push and distribution? Hey, someone has to ask these questions so it might as well be me.

As for the other films don't let the poor box office performance of Johnny English Reborn fool you. The film, which opened two weeks ago overseas, has already grossed $100 million overseas and is well on its way to make $200 million so who needs the U.S.? Which goes back to Andre Seawood's article for S&A back in Sept. (HERE) Black filmmakers need to start thinking about the international market because that's where the real money is at!

1. Paranormal Activity 3 (Paramount) Total: $55M
2. Real Steal (DreamWorks/Disney) Weekend $10.9M Total: $67M
3. Footloose (Paramount/MTV Films) Weekend $10.5M Total: $30.5M
4. The Three Musketers 3D (Summit/Constantin Film) Total: $8.8M
5. Ides of March (Sony Pictures) Weekend $5.1M Total: $29M
6. Dolphin Tale 3D (Alcon Entertainment/Warner Bros) Weekend $4.7M Total: $65M
7. Moneyball (Sony Pictures) Weekend $4.4M Total: $64M
8. Johnny English Reborn (Universal) Total: $4M
9. The Thing (Universal) Weekend $3.1 Total: $14M
10. 50/50 (Summit) Weekend $2.9M Total: $29M


Shadow & ActNewsletter