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What Does The U.S. Poster For Noel Clarke's 'Storage 24' Say About The Trajectory Of His Career?

by Emmanuel Akitobi
December 3, 2012 12:03 PM
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His is a career S&A has been following for a while now; and the recently-revealed poster for the U.S. release of Noel Clarke's sci-fi drama Storage 24 says a lot about the direction in which it's headed.

For readers unfamiliar with the project, here's what to expect:

London is in chaos. A military cargo plane has crashed leaving its highly classified contents strewn across the city. Completely unaware London is in lockdown, Charlie and Shelley accompanied by best friends Mark and Nikki are at Storage 24 dividing up their possessions after a recent break up. Suddenly, the power goes off. Trapped in a dark maze of endless corridors, a mystery predator is hunting them one by one. In a place designed to keep things in, how do you get out?

Clarke plays the role of Charlie. Rounding out the starring cast are Antonia Campbell-Hughes as Shelley, Colin O'Donoghue as Mark, and Laura Haddock as Nikki.

Storage 24, also co-written by Clarke, and acquired by Magnet Releasing this past fall, is scheduled to be released in the U.S. in early January 2013.

(LEFT) U.S. poster for Noel Clarke's 'Storage 24'; (RIGHT) One of the original U.K./Europe versions of poster
(LEFT) U.S. poster for Noel Clarke's 'Storage 24'; (RIGHT) One of the original U.K./Europe versions of poster

While I'm very pleased to see it, still the first question that jumps into my mind when I see Noel Clarke, all by his lonesome on the above poster, is "How does a relatively-unknown black actor/filmmaker from the U.K.-- whose name isn't Idris Elba, Chiwetel Ejiofor, or David Oyelowo-- manage to get what equates to top billing in a film released in the U.S.?!!"

In my opinion, what it says about Clarke is that all of his hard work-- to include the release of several other films this year alone (Fast Girls, The Knot)-- is starting to pay dividends.  And let's not forget that Clarke will also co-star in next year's highly-anticipated sequel Star Trek: Into Darkness.

It also speaks volumes about the faith of the film's backers in his ability to sell the film to U.S. audiences.

And before the usual detractors read this and lament, "Here they go again.  The black Brits are stealing our jobs!", let's remember that this is the type of progress we hope for.  Regardless of where Clarke is from, his progress, and subsequent success, is worthy of recognition.

Whether it truly means anything now, or leads to anything more for Clarke or his peers in the future, is yet to be seen.  But let's take a moment to acknowledge that the man is currently making major moves that many of us didn't see coming.

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  • MIKTAL | December 4, 2012 4:20 AMReply

    I think while he can still arrange financing for his films, he should concentrate more on the quality rather than the quantity. One decent watchable film every couple of years instead of 4 weak ones in 12 months.
    His films after the breakout, Kidulthood, have been mediocre to poor IMO, and that`s a shame(Has anyone seen, The Knot??!!). I`m not one to stand up and salute just because something has a black face involved, but sadly this very thing is being used as a default back up for any real talent. I make no apologies for being brutally honest, I`ve paid to see most of his films, hoping to see steady but consistent improvement, but it just isn't there.

  • Winston | December 4, 2012 6:43 AM

    The problem with Clarke's films is the writing. I don't think he's a bad actor at all. Once he gets to the level where he doesn't feel like the only way he's going to work is by writing his own scripts, he'll be better off. He can then leave the script writing to real writers, and he can be the personality many of us grew to love during his time as Mickey on 'Doctor Who'. Hopefully, his role in the Star Trek film is meaty enough to show other filmmakers, who aren't familiar with his time on the BBC, that he has the chops to take on better projects that aren't necessarily his own creations.

  • Kai | December 3, 2012 6:16 PMReply

    the only problem with Noel Clarke is that he is not an impressive actor

  • JMac | December 3, 2012 8:24 PM

    oh, and Noel is leagues better than TP. He may not be the absolute best but his performances never detract from the story.

  • JMac | December 3, 2012 8:21 PM

    Neither is Tyler Perry. At least Noel is giving us more variety.

  • anon | December 3, 2012 5:34 PMReply

    I can't help but wonder if part of the reasoning behind selling Noel Clarke as the main star for this film in the US has to do with his connection to Doctor Who. Doctor Who has exploded in the US within the past few years and is extremely popular with the young demographic this movie is aimed at. I'd just be interested to find out if they are advertising his presence in the movie to snag some of the demographic. Regardless, Noel is a fantastic actor and I'm happy to see him having success.

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