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When It Comes To Contributing To Crowdfunding Campaigns, Don't Forget The Little Guy...

Photo of Tambay A. Obenson By Tambay A. Obenson | Shadow and Act August 15, 2013 at 11:53AM

While I'm certainly glad to see this incredible groundswell of support for Spike Lee's Kickstarter campaign, despite initial criticism (he's only about $100,000 away from reaching his $1.25 million goal, with 6 days to go), I just thought I'd remind everyone who contributed to his campaign in any way (whether directly monetarily, or otherwise) not to forget the "little guys," the filmmakers/content creators who really are resource-strapped, and don't have the celebrity reach that people like Spike Lee, Zach Braff, the Veronica Mars crew, Shemar Moore and other celebs who've successfully raised hundreds of thousands, and even millions of dollars via crowdfunding sites like Kickstarter and IndieGoGo, this year.
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Crowd-Funding

While I'm certainly glad to see this incredible groundswell of support for Spike Lee's Kickstarter campaign, despite initial criticism (he's only about $100,000 away from reaching his $1.25 million goal, with 6 days to go), I just thought I'd remind everyone who contributed to his campaign in any way (whether directly monetarily, or otherwise) not to forget the "little guys," the filmmakers/content creators who really are resource-strapped, and don't have the celebrity reach that people like Spike Lee, Zach Braff, the Veronica Mars crew, Shemar Moore and other celebs who've successfully raised hundreds of thousands, and even millions of dollars via crowdfunding sites like Kickstarter and IndieGoGo, this year.

We post about 2 to 3 Kickstarter campaigns every week on this site. I receive tons of them on a regular basis, and obviously can't post every single one, even though there are some of you who believe that we somehow have an "obligation" to do so. If we posted every single crowdfunding campaign that we receive, I'd say every 3rd or 4th post on this site would be a crowdfunding item, which would only serve to overwhelm, and deter readers. So we are selective on what we choose to post, and when we get behind a project we like, we ride it as hard as we possibly can, helping to ensure that it gets the funds that it needs. Sometimes they're successful, other times not.

But the point I want you to take away from this is that, it would great to see a similar kind of groundswell of support for those non-celebrity projects that we do post on S&A - the majority of them asking for a tiny fraction of what the celeb campaigns are asking for; usually in the $10,000 to $20,000 range, and not much more; Campaigns that really shouldn't have a lot of difficulty attracting contributions, given their size, but often go right down to their final hours before reaching their goals. And as I said previously, a lot of them aren't even successful, despite their/our efforts.

So if you contributed to any of the above mentioned campaigns in any way - whether you gave money, or shared any of the campaigns within your online and offline social networks, encouraging others to give, or you gave coverage to any of them on your blogs, etc, etc, etc - I strongly encourage you to do the same for those non-celeb campaigns that could really use your help. The financially-strapped artist next door, whose talent you admire/appreciate, and who really doesn't have as many options as the above-mentioned do. Help them out too, if you aren't already doing so. Be just as decisive and unrelenting in your support. It's not only good for them, but great for independent black cinema in general.

That's all... Like I said, just a reminder... as you were.


This article is related to: Fundraising


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