Click to Skip Ad
Closing in...
"Your Legacy Is More Than a Name" - Watch Michael B. Jordan in First Trailer for 'Creed' "Your Legacy Is More Than a Name" - Watch Michael B. Jordan in First Trailer for 'Creed' 'Extant' Returns to CBS 7/1. Get Caught Up w/ This 1-Minute Recap + Read What Critics Are Saying 'Extant' Returns to CBS 7/1. Get Caught Up w/ This 1-Minute Recap + Read What Critics Are Saying Today, 26 Years Ago, 'Do The Right Thing' Opened in Theaters. Watch the Cast & Crew Reunite Today, 26 Years Ago, 'Do The Right Thing' Opened in Theaters. Watch the Cast & Crew Reunite Chiwetel Ejiofor, Nicole Kidman & Julia Roberts Seek Justice in First Trailer for 'Secret in Their Eyes' Remake Chiwetel Ejiofor, Nicole Kidman & Julia Roberts Seek Justice in First Trailer for 'Secret in Their Eyes' Remake Issa Rae's HBO-Bound 'Awkward Black Girl'-esque Comedy Gets a Director Issa Rae's HBO-Bound 'Awkward Black Girl'-esque Comedy Gets a Director Watch Trailer for Fascinating New Documentary About Black Men and Chess - ‘Sideline’ Watch Trailer for Fascinating New Documentary About Black Men and Chess - ‘Sideline’ The Irresponsibility of 'What Happened, Miss Simone?' The Irresponsibility of 'What Happened, Miss Simone?' Full List of BET AWARDS Winners (Taraji P. Henson & Terrence Howard Take Actor Nods) Full List of BET AWARDS Winners (Taraji P. Henson & Terrence Howard Take Actor Nods) Zadie Smith Will Make Her Feature Screenwriting Debut, Teaming up w/ Claire Denis for Sci-Fi Project Zadie Smith Will Make Her Feature Screenwriting Debut, Teaming up w/ Claire Denis for Sci-Fi Project Review: Arriving on Netflix TODAY, Definitive Nina Simone Documentary, 'What Happened, Miss Simone' Review: Arriving on Netflix TODAY, Definitive Nina Simone Documentary, 'What Happened, Miss Simone' Haiti and the Dominican Republic - A Conflict Captured on Film Haiti and the Dominican Republic - A Conflict Captured on Film A Muscle-Bound Michael B. Jordan Hitting a Speed Bag w/ Stallone's Encouragement in Pic from 'Creed' A Muscle-Bound Michael B. Jordan Hitting a Speed Bag w/ Stallone's Encouragement in Pic from 'Creed' Apparently, Many of You Aren't Pleased With the "All-New" 'Single Ladies'... What's Going on? Apparently, Many of You Aren't Pleased With the "All-New" 'Single Ladies'... What's Going on? Starz Announces Return Date for Original Series 'Power' + New Key Art + Trailer Starz Announces Return Date for Original Series 'Power' + New Key Art + Trailer Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Why Was Janet Hubert (Aunt Viv) Really Replaced on 'Fresh Prince of Bel-Air'? Buzzfeed Investigates Why Aren’t We Talking About the Sexual Assault in 'Beyond the Lights'? Why Aren’t We Talking About the Sexual Assault in 'Beyond the Lights'? 'Supremacy' Director Deon Taylor Talks Race, Horror, and Working With Lela Rochon (LAFF Premiere) 'Supremacy' Director Deon Taylor Talks Race, Horror, and Working With Lela Rochon (LAFF Premiere) Aaron McGruder Finally Explains Why He Left 'The Boondocks' Aaron McGruder Finally Explains Why He Left 'The Boondocks' Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Netflix Explains Why It Doesn't Always Have That Film Or TV Show You Really Want To See (Video) Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie... Tichina Arnold Says She Talked To Martin Lawrence About Doing A 'Martin' Movie...

Why Is Fox So Desperate To Save 'American Idol'?

Shadow and Act By Sergio | Shadow and Act April 25, 2013 at 3:15PM

The trials and tribulations of American Idol just seem to get worse and worse. And yet, in a bizarre way, which could only exist in the TV business, things have never been better.
6
American Idol

The trials and tribulations of American Idol just seem to get worse and worse. And yet, in a bizarre way, which could only exist in the TV business, things have never been better.

I have written before about the ratings problems for AI with its weekly viewership down well over 50% from when it was the most popular show on TV. It was thought that the addition of Mariah Carey and Nicki Minaj would dramatically reverse the show’s sagging fortunes.

But that hasn’t been the case at all. When once the show would regularly attract some 30 million viewers a month, this season, in particular, has seen a real decrease in those numbers.

The show is averaging now just over 11 million viewers a week, and last week the show was actually beat by reruns of The Big Bang Theory. (And remember that’s reruns)

And to add insult to injury, NBC’s The Voice beat AI for the first time, pulling in some 14-1/2 million viewers.

Things are so bad on AI that it was reported by various news sources, though denied by Fox of course, that the producers of the show seriously considered replacing Carey with previous AI judge Jennifer Lopez, since that expected ratings boost with Mimi failed to materialize. However the idea was squashed when Carey threatened to sue producers if she was replaced.

And yet, Fox is devoted to the show and will do anything to keep it on the air when everyone else says the show is well past its golden prime, and should be put out of its misery and be cancelled.

Why?

Because AI still is, far and away, Fox's biggest cash cow. According to The Wrap, the show, last year, made for the network an astonishing $836.4 million in ad revenue. And that figure is $100 million more than what the network made in 2011.

All this explains why Fox can’t give up on the show, However, no doubt, the show will not make what it’s been making in the past few years, since this year’s lower ratings means that Fox has to charge lower rates for commercials.  

This season’s going rate that Fox charges for a 30 second spot is $340,000, which sounds like a lot. But when you consider that the network commanded $500,000 for that same 30 second spot last year, you can see the problem the network is facing.

And next season will no doubt bring an even lower rate.

What all this adds up to is that AI has been financially shoring up Fox for years. It didn’t really matter how their other shows were doing as they had AI to rest on. That’s now rapidly becoming less sure, and unless Fox can fix what’s wrong with Idol (like maybe like having people who can really sing, and judges who really give solid criticism like Simon Cowell used to do) they’ve got a problem.

Or perhaps they need to find some new no-one-can-afford-to-miss-every-week hit shows which, in this day and age, is next to impossible to do.

Other than that, the network has some serious work cut out for them.

This article is related to: TV News


Shadow & ActNewsletter