Click to Skip Ad
Closing in...

You're Not Going To Have A Problem With This New Cheerios Commecial Are You?

by Sergio
January 29, 2014 5:09 PM
  • |

UH OH! They’re back!

America’s favorite interracial family from that controversial Cheerios commercial last spring is back in a new spot for the cereal, which will make its broadcast premiere on this Sunday’s Super Bowl football game. The first time that Cheerios has ever had a commercial shown during the event.

As you will recall back in May, I wrote a piece (HERE) about the first Cheerios commercial, which was already generating a lot of talk at the time of the post. The piece drew literally hundreds of comments. Most were favorable, but others weren’t too thrilled, to put it very mildly.

However one commenter who called himself Castigator stood out by saying that the commercial really bothered him because:

“The more white women flock to non-whites from the other tribes, the less white women there will be for our white sons… We are mad because we don't want to lose our white women, because we are attracted to them and want them to be our wives, because we simply aren't attracted to other women. …The problem is that a growing number of white ladies are taking liberalism to a horrific extreme. They are ashamed of being white, they hate white men, and they feel they need to contribute to a better future and make up for past wrongs committed by white man by literally bringing about a white genocide.”

Can’t top that. Though I wonder what he will say about this new commercial. Probably not much at all since his head will explode once he sees it.

But I have to ask you like I did last time, do you have a problem with the new spot yourself? Will it be as controversial as the first one? What do you say?

Take a look:

  • |

More: Things That Make You Go Hmm...

Free Indie Movies and Documentaries    


  • jesus Christ | July 9, 2014 1:11 PMReply

    Has there been a true scientific study to determine the negative response to these commercials? So if I say we need to treat the earth better because it's the only one we have, then the majority of Americans feel the same way?

  • Andy | June 1, 2014 2:19 PMReply

    That poster that calls himself CASTIGATOR can go straight to hell and rot in the bowels. I bet anything if the cheerios commercial were a white man and black woman,he sure would not be saying sh!t and we ALL know it.

    White men are the biggest hypocrites. How many times in movies and television,have we seen White men being in romantic leads with all races of women? TOO MANY! Imagine if the Jeffersons neighbors were a BM\WW couple...the show would have been canceled due to white men having strokes. White men love to have their cake and eat it to.

    It pisses me off, because in this "fine" country of ours, interracial pairings in movies and on TV is fine if the man is WHITE. Though god for f**king bid an attractive White Women is paired with a black man or any other non white man, the bastards love to scream White Genocide. F**king hypocrites should go straight to hell and get the burning.

  • Mickey | April 22, 2014 7:52 PMReply

    I think there is many wrongs on thinking of average people from certain intellectual "environments". We can specify those people as: white or black non-racist males (WM non-racist I mean guy who will marry BW without objections as normal woman), white or black racist male, (same to women), feminist, traditionalist etc.
    I can also add from European experience that similar issue is present there.

    As guest typed, some WM will not have problem if there is WM and BW (but this scenario will not suit some BM racist). Thats partially true. WM racist are by crazy about BM/WW. But there is also second bottom which applies in White non-racist - the over representation of BM/WW interracial couples in media throughout decades. So they want their stake too (as some BW) in that subject.

    Many (if not most) feminists converted race issue to shallow postulate that WM should be with BM. According to them WM is responsible solely for sexism & racism, so they show him exit from interracial marriage. In other words some feminist believe that they and only they (since WM is oppressor) could heal race issue by mixing with BM or other non-white man. Especially in Europe this goes to paranoid level when "liberated" women start to marry to even orthodox Muslims, only to find out that they are much more misogynistic that 19th century low wage workers. Similar here: liberated WW start to date/marry non-white men. And those marriages end in divorce much more often. So there isn't "save heaven" as they were imagined. Here comes traditionalist who sees that this liberation is not working and are suspicious of that this behavior is not directed on solving race issue but rather to liberate WW sexually. They despise interracial coupling as based purely on sex.

    Next thing is that some WM are really going to be single (with their views on dating out). Most contrast example is that I seen in London (but also applies to whole UK, or other European Union countries). The case was that I lived in predominately Polish area. So I met many fantastic (and no so too) Poles. Striking was that

    So this is rather complex issue. But I had one advice for WM who feel abandoned by this situation. If You are not racist try date non-white women. Are as good if not better than most white womens, and do not make drama from this situation.

  • Vichus | February 2, 2014 4:27 PMReply

    I loved that.

  • Miles Ellison | February 1, 2014 11:00 PMReply

    The controversy over this shows that the lid to Hell is not screwed on tightly enough.

  • guest | February 1, 2014 8:26 PMReply

    White men would have absolutely no problem with this commercial if it featured a WM and a BW. White men have enjoyed unlimited access to the bodies of black women for 400 years. What makes white men go crazy is the idea that black men are having sex with and IMPREGNATING white women. That is the real problem.

  • Scripttease | January 31, 2014 2:48 PMReply

    Interracial Love, Gay Love.... Love is Love. However, when it overpowers Black Love is the issue I have. We get every type of love shoved down our throats, except Black Love........................ #blacklove

  • Diamond | January 31, 2014 7:24 AMReply

    To be honest with you. I don't think it's a lot of black women that's re-acting to this commerical. I think it's a lot of older white men hiding behind black women. It's easy to except if everyone thinks it's black women. The media feed black men and the white community this idea that we are angry . Then again if you look at ATL house wives, B-ball wives, I could see how the media beleive that we are all that way.

  • Phred G | January 30, 2014 7:30 PMReply

    Nice marketing on GM's part. Woulda been 'sweeter' if it were an ad for MULTIGRAIN CHEERIOS DARK CHOCOLATE CRUNCH (real product, got some on my shelf now).

    Next up: We meet her cousin from inter-racial marriage of his sister or her brother.
    Let the good times roll!!!

  • Ava | January 30, 2014 6:59 PMReply

    That little girl is clearly the star of the show. That look she gave at the end. I want to see the Cheerios commercial when she's a teenager and tells Mom and Dad to 'talk to the hand' (or whatever the popular parlance will be) on her way out the door to meet her friends (lol). Dad conceded to the puppy, now you won't be able to tell her nothin'(lol)

  • Common Sense | January 30, 2014 4:02 PMReply

    Change it to a white man and black woman and there's no controversy. You see that on TV all the time with no problems. Hmmm ...

  • scripttease | January 31, 2014 2:46 PM

    .... yeah right. "White Man's whore, Bed Wenches.... comes to mine. SMDH

  • Floyd Webb | January 30, 2014 3:57 PMReply

    Great Commercial, talented kid. hundreds of thousands of kids with families like this one see themselves at last. I know media manipulation when I see it. This is common place and about time we got to see it more often.

    As for that damn Gracie...give her a cat and make her walk it!!!

  • Geneva Girl | January 30, 2014 1:10 PMReply

    That little girl can act. She said so much with one little smirk. She played Daddy's Little Girl to the hilt. Cute girl. Cute commercial. And, I loved Mom's look at the end, "Puppy!?! Are you kidding me?"

  • Denise | January 30, 2014 11:53 AMReply

    Who cares! There are bigger problems in society to concern ourselves with.

  • Anonymous | January 30, 2014 10:18 AMReply

    People, get over it. It's a commercial. And one that represents many families in America.

  • AcornNancy | January 30, 2014 10:03 AMReply

    I love these ads. It all feels right. I'm a very white Angl0-Saxon female who sees nothing out of the ordinary here. Love is love.

    I LOVE the look on Gracie's face that says, "Oh, Daddy, you KNOW I will need just as much attention as the new kid, so don't think you're gonna forget about me even for a second; if you do, I will make your life miserable. To soothe my potential pouts and rants when the baby comes, I will need a puppy. Jewelry will come later, I trust."


  • Mack | January 29, 2014 9:34 PMReply

    I love how the media tried to spin it the first time around and blamed whites for complaining about the ad when the majority of the criticism came from bitter black women who had a problem seeing a Black man with a white woman.

  • BluTopaz | January 30, 2014 9:43 PM

    I love how delusional pricks like yourself come out of the woodwork and make up stories to entertain yourselves and the voices in your heads.

    Go and look at lynching photos and see how much the mere thought of miscegenation is traditionally loved by White people in this country. Then parade your white woman through a predominantly white neighborhood, and see how it's not Black women your dumb ass needs to be worried about.

  • Bish, Please | January 30, 2014 10:23 AM


  • Jane | January 29, 2014 7:50 PMReply

    Since I wasn't offended by the first one, I don't see a reason to be offended by this one. Cute family about to get cuter.

  • J Philip Faranda | January 29, 2014 7:38 PMReply

    Here's a thought: Let's marry the person we love, have children who are products of that love, and treat them accordingly-with love.

    Then, we can all eat the breakfast food product of our respective choices.

    You marry who you love, I'll marry who I love, and those who choose to add puppies can do so too.

  • Alex | January 29, 2014 7:08 PMReply

    The only problem I have is that this child has her dad wrapped around her finger... A puppy?! She knows she was levelling the playing field. I'd have loved to see how she'd of reacted if he'd said "No". Push on with this ads. People dumb enough to be offended or appalled need to be eradicated, period.

  • JIM | January 30, 2014 4:00 PM

    I would have slapped the s**t out of my daughter had she pulled the "and a puppy" trick.

  • RogerM | January 29, 2014 11:58 PM

    Haha! Awesome!

  • @JayTeeDee | January 29, 2014 6:36 PMReply

    It's gonna be the same faux backlash that happened last time.

  • Lauren | January 29, 2014 6:22 PMReply

    Funny, substitute "black women" for white women in Castigator's comment and it sounds sickly familiar. Looking forward to the day when "our women" is erased from the minds of all men who think women are their property.

  • Bish, Please | January 30, 2014 10:24 AM


  • Alex | January 29, 2014 7:10 PM

    this. comment. is. everything.

Follow Shadow and Act

Email Updates

Most "Liked"

  • Samuel L. Jackson Is President of the ...
  • 'American Horror Story: Freak Show' ...
  • Iyanla Vanzant Takes Her Show to the ...
  • 18th Annual Urbanworld Film Festival ...
  • Trailer: 'Keep on Keepin’ On' (Captures ...
  • The AFI Directing Workshop for Women, ...
  • 'Project Catalyst' - the First Multicultural ...
  • Rutina Wesley Joins Michael Ealy, Sanaa ...
  • Watch Fascinating New Trailer for Nadia ...
  • Sundance Appoints Shari Frilot & Kamal ...