Entertainment vs. Information.

I read that many people coming out of Michael Moore's film F 911 said they 'enjoyed it.' I'm not sure that is the reaction of viewers from OutFoxed.

Because the facts presented are pretty much facts in plain view. Fox hasn't really made any secret of it's politics, or it's tone, or it's agenda. Much like lots of consumer marketing "Fair and Balanced" plays like "New and Improved" or "Order Before Midnight Tonight' we know it's a come on.

So why is OutFoxed successful? We'll for one thing - it's about the media. Television in particular. And for a documentary to bite the media hand that feeds it (or hypes it - or hates it) is dangerous.

How will people hear about OutFoxed? Will it get 'buzz' - or will it simply get snowed under by the Martha news or the Campaign clatter?

Well - if you check Robert Greenwald's track record - it may not matter. Because direct DVD publishing is really a revolution in the making. It's not platform releasing... it's slow motion word of mouth. It's a series of concentric circles that allow films to get talked about, blogged, linked, forwarded, and stay a part of the public discussion for as long as the material is pertinent.

That's a major shift.

No longer does a film like OutFoxed need to "Open" and "Close" in the way that we think of distribution.

And that's pretty important.

Because Greenwald sold more than 100,000 copies of his last film. And he'll do even more on this one.

That's worthwhile data for anyone who wants to work in difficult (non-studio) subject areas.

Check out www.OutFoxed.com