AM panel on Branded Entertainment - Scott Donaton from Ad Age moderates. Interesting that everyone on the panel - all leaders in the branded 'space' - say that there is no real way to set pricing for the value of advertiser involvement in programs. Seems like the wild west of advertising and programming. Everything up for grabs.

In a lot of ways the Branded movement is part of the evolution from interruption advertising to new relationships between advertising and content. Shows like the Apprentice and The Restaurant work because audience are engaged by both the shows and the product integration. When it stops working - people will vote with their channel changers.

Then to the show floor. If anyone doubts there there has been media consolidation - just one look at the CBS/Paramount/Viacom/King World booth and you know we're living in a new very narrow universe.

Biggest celeb siting on the floor - Kato Kalin.

Biggest news event of the day. Ted Turner's comments about Bush and Hitler. I'm buying an angus burger today.