As I've learned in the last 24 hrs - people don't read blogs, they skim. So I've gotten more than my share of hate mail from Tivo fans who think I'm adding to the negative karma.

TO CLARLIFY - Tivo should, and will, survive. The Apple, Google, and other rumors not withstanding... it's too powerful a brand and too exciting a platform to not continue to be a force in the emerging home media market.

I'm sure.

My point was - and is - that Tivo has already had a MASSIVE impact on shaping the public's understanding of what kind of control they can expect from their media. Just watching how Comcast is rethinking the very nature of cable is a clue that non-linear viewing is here to stay.

So - please - stop sending me 'Tivo Traitor' mail. I'm far from it. Instead - let's work on finding an economic way for Tivo to make it during the 2 year gulch while VOD and other services come into their own.

Also - does anyone know what percentage of Tivo is owned by NBC? If Tivo is in fact 'for sale' what is make up of the controlling stock. That should tell us a lot about where it's going to end up.