Docu-Blog/Steve's POV: Brightcove out of stealth mode...

February 28, 2005

Brightcove out of stealth mode...

Brightcove, Jeremy Allair's Boston-based start up, came out of stealth today - and dropped it's former name - VidMark.

Jeremy and his brother are the brains behind coldfusion - and it's pretty clear from reading his blog and various reports that he's got a long term vision of making video as web friendly as text is today.

This is good news for a bunch of reasons.

While early players like Akimbo make it easy to get excited about IPTV, it is a closed subscription based network. Brightcove is 'customer facing" and seems more like it's poised to build out a big IPTV solution without a hardware base.

There are a bunch of links that have some interesting bits of info.

BOSTON GLOBE ARTICLE

Brightcove Web Site

JEREMYS BLOG

It's worth connecting the dots and remembering tha Jermey was CTO of macromedia.. and the company web site has some pretty cool use of video and flash.

Here's what he said in a December Boston Globe article: "We have this situation where the number of people who can produce video programming is poised to explode, with inexpensive digital cameras and editing tools, and the existing distribution systems can't support it," he says. "You can't have 100,000 people producing shows for cable television. The only thing that can support it is the Internet."

And Brightcove isn't starting in a garage either - Brightcove already has $5.5 million of first-round venture funding from General Catalyst Partners and Accel Partners.

Overall - this is great news for the space, and should help validate alot of the talk that has been buzzing around about content, video, and new publishing platforms.

Posted by steve.rosenbaum at 12:31PM on Feb 28, 2005

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