Business Week takes a deep look at the impact of Podcasting and the breakdown of conventional distribution to the radio business. LINK. It's worth reading and then projecting against video content and the impact on broadcasting.
NEWS ANALYSIS
By Heather Green, Tom Lowry, and Catherine Yang
The New Radio Revolution
From satellite to podcasts, programming is exploding -- but the fight for profits will be ferocious
How fast is technology turning radio upside down? Ask Brian Ibbott. Last September, when the wannabe Denver deejay started playing music on the Internet, the term for what he was doing -- podcasting -- had been around for two weeks. These days the 35-year-old produces a half-hour show of popular songs called Coverville. Some 9,000 devotees download it three times a week to play on -- what else? -- their iPods. And if they tire of Coverville, they now have 3,500 other podcasts -- and counting -- to choose from. MORE
