I spent two really interesting hours with Andrew Blau, the author of the GBN report "The Future of Independent Media." LINK

I've read ton's of research, and lots of futurist predictions about 'what will happen to media.' This great piece of work is refreshing because it's full of examples that will ring true to anyone making media today.

Andrew says the feedback has been very positive (lots of calls like mine saying "Wow, you nailed it") as well as a few saying "ok, so what is the future?"

The answer is - we all collectively have to work to figure that out and make it happen. It's worth remembering that the people that build technology don't often have a clear picture of what they're enabling. So as the marketplace thrashes about - with VOD, DVD, IPTV, WiMax, 3g, all elbowing their way into the content delivery universe... creators will have real impact in what technologies gain a foothold.

Anyway - download and read Andrew's work. It's fun to see that we're all in this together, and that the changes in distribution may open some doors you didn't consider possible.

Andrew Blau
September 2004

About This Issue of Deeper News

The technologies that enable us to make and consume motion media are becoming better, cheaper, and more widely available—and with blistering speed. As a consequence, patterns of media production and consumption are changing just as rapidly. The Internet continues to create new opportunities to connect with audiences. Video games are becoming a platform for critique and education. A new generation of media makers and viewers is emerging, which only increases the likelihood of profound change. Images, ideas, news, and points of view are traveling along countless new routes to an ever-growing number of places where they can be seen and absorbed. It is no understatement to say that the way we make and experience motion media will be transformed as thoroughly in the next decade as the world of print was reshaped in the last.

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