Not only are news organisations fighting for relevance in the new world. In Australia for example there are 4,600 independent news and magazine distributors and retailers employing in excess of 50,000 employees who need to consider their world in the world of the blog and citizen journalism.
Lots of good data and smart thinking in Merrill Brown's report for the Carnegie Corporation. As major news organizations look for new ways to fit into the increasinly diverse news ecology - execs are unsure how to plug into the new, opinionated, first-person tone that is defining the world of blogs.
