I was with Fred Wilson the other day - and the whole challenge of sorting video content for users is really interesting.

Fred posed this interesting puzzle about the wisdom of the crowd as a mechanism. And it got me thinking.

When I walk down the street and the are three restaurants, I tend to gravitate toward the one with the line out the door. The crowd must 'know something'. Conversely, I never want to be the only person sitting in an empty restaurant. No fun, and likely to end with indigestion.

But what about the neighborhood. What about the kind of crowd that's endorsing this joint? Are they 'cool people'? And - do I like what's on the menue. So using the crowd as a baramoter only takes you so far.

I think I imagine a modified WOC model. Crowds of people with like interests, similar tastes, or related interests. Crowds born in communities.

The big news now is that Google is going to store video. And that should add some rocket fuel to the vblog world - and other uses.

Google has an interesting challenge in this space. Think about their approach to news for a second. The Google News site search branded news sources. If I search on "Akimbo + Rosenbaum" in Google Web, I get a link to my blog and my comments on Akimbo. If I run the same search in Google News, I get no results. So Google has filtered blogs out of the "News" search engine.

As more and more video is shot, edited, and posted - the opportunity to make sense of it becomes more interesting.

For Google to treat ABC News Video the same as Joe Public video is a huge change in how news is filtered. But in opening the Google video search to vblogs, they've in a sense done that already.

On one hand - it's very cool and could result in tons of new content. On the other hand, it creates an interesting problem. Sergi has as much as said, we're going to break it, and then figure out how to fix it. And that's probably a good thing.