May 09, 2005

17470482.jpg While the folks at Google and Yahoo duke it out for Video Search Supremacy... CBS has been quietly but consistently moving interesting elements of its news and entertainment offerings to the web.

After a mention that CBS News was providing almost real time links to Yahoo -as part of the launch of Yahoo Video last week, I decided it was worth a look. To my surprise, I found a build your own newscast site, complete with 60 Minutes, 48 Hours, Evening News, and the Early Show segments - all their for my viewing pleasure.

The interface is clean and easy to manage, video is offered in both Real and Windows (no QuickTime) and the experience is very TV like.

And this is before Larry Krammer joins as the head of CBS Digital Media - a new division that will oversee the content and sales of the network's online properties, including SportsLine.com, CBS.com, CBSNews.com and UPN.com. The web has rumored that Kramer's plan is to combine all of these Web sites into one group - which certainly makes sense.

"We are trying to build critical mass around our web businesses, which are all growing and already benefit from the phenomenal success CBS is having on the television network," Kramer said. "By putting all of our websites into the same group, we will be able to offer larger and more creative advertising solutions for the growing number of internet advertisers."

It will be worth watching to see if the arrival of Krammer turbo charges the already active CBS News web enterprise - seems likely.

Posted by steve.rosenbaum at 04:58PM on May 9, 2005
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