I'm not sure what is more intestesting, that MTV is doing this, or response of Mike Slocombe to the announcement.

From Digital Lifestyles-->

MTV Starzine: Driven By User-Generated Content
Mike Slocombe / 29 July 05

MTV is in the mood to get all interactive with its audience with the launch of MTV: starzine, a new online magazine designed to give "music wannabies the opportunity to realise their dreams of becoming an MTV star."

In a cunning work-avoidance exercise, the editors of the site are letting contributors create and design their own pages.

Wannabe webmeisters are invited to knock out their own layout, shovel in some draft copy and slap on some photographs to create their own page in the mag.

In another cunning ploy to keep users coming back for more, users will earn points for interacting with the magazine and the more material they shunt online and the bigger the audience, the more points they amass.

Sadly, points don't mean prizes here - instead, users with bagfuls of points will be rewarded by having their page pushed closer to the front of the magazine.
MORE