This Sunday Cspan's Chief Political Editor Steve Scully spends the better part of his hour long "Road To The White House" on a look "Inside The Bubble." It's on 6:30pm, 9:30pm, and 12:30 Sunday.

The show is unusual in a number of regards. First of all - i continue to be amazed at how each viewer of the film brings so much of their own feelings about the '04 race to the movie. It's almost as if the film is a Rorshach test that brings back up emotions, feelings, frustrations, and passions of 2004.

From a pure cinematic standpoint, that's a good thing. And in terms of the film triggering dialog - it's certainly done that. It's happening in waves.

Phase #1. The conservative media world jumps on board. To be expected, a film critical of a Democrat made by a self-professed supporter is red meat for Fox, Conservative Bloggers, and Republican talk radio. It also is a useful opportunity to change the conversation while Delay is indicted, Bush's poll numbers are falling, and his Supreme Court Nominee is being assailed by the religious right.

Phase #2. Blogs The "Unofficial" Kerry Blog authored by Pamela Leavey. And The Democratic Daily arrived in force and bounced around with all kinds of criticisms that the film was 'boring' and 'had no access.' This was before the film was in the hands of anyone - and it sent us into a bit of tizzy trying to get copies in the hands of mainstream media.

Phase #3. Political Pundits. ABC, The Observer, Slate, Boston Pheonix, and a bunch of other bloggers. What's funny about this is that half the 'reviews' hadn't even seen the film. While it's weird to have your film reviewed based on 3 min. of clips on line, and a hastily written press release - all that buzz tended to fuel the storyline that the film was in some way a 'kerry killer.' Clearly folks who've seen the film don't feel that way. But reviews like the Boston Pheonix represent the strange bipolar take that folks have about the film. While the article suggests that the film " At some points, Inside the Bubble actually humanizes Kerry" the headline "Requiem for a candidate" tends to skew readers before they've engaged the entire article.

Phase#4: Kerry's response. Now things get weird. In Boston on Wednesday, reporter Joe Battenfeld asked Kerry at a press Conference if he planed on seeing Inside The Bubble. Kerry responded that he wouldn't see it because "He knows what happens." While the web site Poets For Kerry loved that answer, the press was quick to pick up on it, and it was on the AP wire within about two hours.

Now the film takes on a new context. It isn't boring, or unimportant. It's the film John Kerry won't see. Why? Is it truly possible that he knows everything about '04 he needs to know? The whole handling of the film mirrors the way the campaign handled swift boats - ignore, dismiss, downplay, and try and change the subject. It didn't work. We know that now. Democrats want a full and open discussion about '04. As i've said before, John Kerry wasn't the only loser in '04. American families with sons and daughters overseas lost. The environment lost. Hurricane victims lost. Free Speech lost. The Supreme Court lost. This is not simply an issue of John Kerry and his political future - it's a battle to regain and reenergize the heart and sole of the Democratic Party. And that won't happen in the dark. And it won't happen without understanding '04 far more fully than we do now.