September 08, 2006
9/11. Pull vs. Push, and Google.

Hollywood, TV, even music and books are driven by 'push' marketing.

Right now, everyone is pushing 9/11 on me and I don't like it. I don't like feeling like the complicated emotions and issues around 9/11 have been turned into a 'to do' list by networks, newspapers, and magazines.
7DAYS.jpg

And I don't like feeling like the bizar tango between September and November (every two years) turns the elections into a referendum on safety, terrorism, and war.

9/11 is unfortunate on so many levels. The tragedy for the families of the victims. The emotional anguish for anyone who was witnessed the events. And the scars created for our country that continue to cause terrible pain.

But there are other things that make 9/11 difficult.

This year, 9/11 is my younger son's first day in a new school. There will be a reception for parents. And rather than the wonderful new adventure that my son deservers, it will be a quite somber day. It breaks my heart. 9/11 has forever turned the ritual of end of summer, labor day, last few days of freedom, into a time fraught with memories and sadness. It can't be taken back.

So the push media will do what it must - and 9/11 will flood the airwaves and pages for the next five days. It will be impossible to ignore. And in that - impossible to manage or avoid.

I've already got my guard up. I didn't see the Oliver Stone movie. I want to. Just couldn't do it. I didn't see Flight 93 or United Flight 93 (there were two of them).

And I'm planning to not see the film on Spike or the new shows on Discovery or A&E or ABC or any other network. I just can't .

And i shouldn't have to.

But at the same time - i've got to be respectful of the fact that people DO want to see, to experience, to engage. On their own terms.

So i've decided to learn something from my experience with Google. More than 1.7 million people have watched clips from The CameraPlanet Archive on Google Video.

LINK: www.video.google.com/911anniversary.html

Clearly, people are searching for something.

And that seems like the right way for them to find what they need, how they need it.

So i'm taking my film "7 Days In September" and putting it up on Google Video. I think it deserves to be found - but not put places were people don't want it.

Posted by steve.rosenbaum at 10:19AM on Sep 8, 2006
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