What i like best about post is that Jeff is willing to say what lots of people were thinking... is this really an innovation or just 'me too' network johny-come-lately play... you decide...

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NBC thinks it is entering the distributed world of media with its new National Broadband Company — but is riddled with cluelessness. The venture, first announced in April, was outlined today by Saul Hansell in The Times. Cluelessness and outmoded controlfreakishness includes:

* They will not allow us, the people, to put stuff on our blogs. They want control.

* They will not accept video from us the people. Not up to their standards.

* They take a shameful share of the revenue: 50 percent (30 percent goes to the video’s creator, 20 percent to the site running the video).

Clueless quotes from Randy Falco, president of the NBC Universal television group, in the Times story:

* “We want to create new tools to allow NBC Universal to do what it has always done: to deliver quality entertainment experiences to as broad an audience as possible,” Mr. Falco said. “In short, we are going back into the broadcast business on the Internet.”
No, you are not in the broadcast business. The internet is not about broadcast. It is not about you telling me what to watch. It is not about you making the selections for me. I have that power now. You just don’t know it.

* “If we really want to compete with big aggregators like Yahoo and Google, we need our video in as many places as possible,” Mr. Falco said.
No, if you wanted it as many places as possible you would follow the YouTube model and let us distribute it for you. But you don’t trust us. Odd not to trust the people who make you money.

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