Near the end of an article in this weeks Broadcasting And Cable -

Oxygen's Debbie Beece said: "Don't assume think that will tip the balance of power in advertisers' favor."

"Maybe we should reject commercials," she said. "Say, 'if you're not going to be able to keep our ratings, then we reject you.'"

Replied A&E's DeBitetto: "We can't afford to reject commercials just yet."

But the fact of the matter is - Google began rejecting ads almost from the outset. If you try and use Google to post an ad with words like FREE or other over promises or over-the-top sales tricks... Google won't let you post the ads. So they put the experience of the Google environement over any advertiser. Maybe cable needs to rethink this as well...