February 08, 2007
At the WeMedia Conference in Washington in 2005 - i spoke in detail about the vision of what was the basis of Magnify.net.

In preparing to go to Miami, i re-readwhat i said. Here's the synopsis from the WeMedia website:

"Steven Rosenbaum, managing partner of Magnify Media told attendees of The Media Center's Cross-Platform media teams event "the people that are used to making content in an older model are the ones least likely to want to reinvent things on their watch, particularly if they have a mortgage or kids in college." He then demonstrated how easy some new content creation can be and shared lessons he's learned from 20 years in TV news, his work with MTV and how to capitalize on a peer review filter model for content."

Boy - that seems like a long time ago.

I'm sitting in a auditorium at the University of Miami. The debate seems to be over. Change is in the air. The Mainstream Media (msm) voices are humbled, trying to engage, trying to figure it out. The rep from MTV is the closest thing to 'mainstream' media. Instead, the focus is on a phrase i've never heard before - "acts of journalism" - with a clear understanding that audiences are going to be a major forces in content creation. Wow.

On Stage Shel Israel is on stage. He's spot on about the romantic connection that people have to 'crushed berries on dead trees' (ink on paper). He says "the power is shifting from Boardrooms to people who are the most engaged and 'most generous' in what they're sharing with a community. It's spot on. There is power in participation. Farai Chidea from News and Notes on NPR is talking about how to reward good behavior.