NBC launches HuCares
Great news! You will no longer be able to see NBC's content online, unless you subscribe to their new venture, "Hulu." This childishly named site will function as the online version of NBC. Imagine NBC, but online. Go ahead, I'll give you a minute. I know it's hard to imagine such a thing. Pure genius. Here's the slick part: it's NOT called NBC! It's called Hulu. See what they did? They put all the exact same shows on one site, but changed the "network" name. Silly viewer, I bet you didn't even notice.
What's that? Did you say you enjoy watching online versions of TV shows on your aggregate site like MSN, Yahoo or AOL? That is so "web 2.0." NBC's thinking is like 2.0, only negative 2.0. That's negative in a positive way. Like the glass is FULLY empty. That's all the sense I can make of it anyway.
How ridiculous for you as a viewer to think that NBC should kowtow to your viewing habits and try to put their content in your constantly-clicking-path. And how egocentric for you to even consider that they should go to the trouble to sprinkle their content throughout the internet's ever-increasing video hosting outlets. I can here the response now, when confronted with the idea that people's natural tendency is to surf and browse the web, seeking out the most appealing content. The P.R. spin might sound like, "People are tired of clicking, they just want to go to one site and be fed one opinion. And we at NBC are just the people to give it to them! We hope to be to the Zune what iTunes is for the iPod." Good luck with that. Hulu? HuCares?
New TeeVee gives a more objective account of their decision HERE.
First reported in Valleywag.
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