Explaining that he has "faith in how much gold there is to be found in random social interactions," writer Malcolm Gladwell told SXSW Interactive attendees that it is through socializing that he comes across the many stories that fuel his writings.

In his new book, "Blink: The Power of Thinking Withouth Thinking" Gladwell hopes to "help us distinguish between those instances where we are really good at snap judgements and help us realize where are not." The Corante blog offers a full report from Gladwell's address on Sunday which drew an overflow crowd. [Photo and text by Eugene Hernandez]