Among the early reports now that SXSW has reached the half-way point, is this Variety write-up by Dana Harris. (Subscription required)

Among the insights of the column:

"The initial growth of SXSW was fueled by the charm of a city known for its barbecue and chile con queso as much as its well-educated and enthusiastic film audiences. Flying to Austin in March was less a strategic decision than a plausible excuse. Today, SXSW is a destination fest and mainstay of the independent film calendar."