WHAT WOULD JESUS BUY? was one of the most-talked about docs at SXSW and was received by an incredibly enthusiastic audience at its premiere at the Paramount. Produced by Morgan Spurlock (Super Size Me), the film follows the larger-than-life Reverend Billy and the Church of Stop Shopping gospel choir on their unorthodox national tour of consumer responsibility during the Christmas season.

We sat down with both Morgan and Rev. Billy to chat about the making of the film, spreading the word through humor and the impending "shopacalypse." Oh, and there's some singin', too!

PLAY VIDEO.