WHAT WOULD JESUS BUY? was one of the most-talked about docs at SXSW and was received by an incredibly enthusiastic audience at its premiere at the Paramount. Produced by Morgan Spurlock (Super Size Me), the film follows the larger-than-life Reverend Billy and the Church of Stop Shopping gospel choir on their unorthodox national tour of consumer responsibility during the Christmas season.

We sat down with both Morgan and Rev. Billy to chat about the making of the film, spreading the word through humor and the impending "shopacalypse." Oh, and there's some singin', too!

PLAY VIDEO.

While film screenings continue in Austin until tomorrow, the music side emerged Wednesday at SXSW '05. Pictured earlier this week at BMI's annual "Howdy Texas" dinner at the popular local BBQ joint, Stubbs, is Charlie Robison who played a 45-minute set.

"Hooligans" director Lexi Alexander tonight, winner of both the narrative feature audience award and the narrative jury prize at the 2005 SXSW Film Festival. Michele Ohayon's "Cowboy del Amor" was the winner of both the documentary audience award and the doc jury prize. [Photo by Brian Brooks/indieWIRE]