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AFFRM: A New View of Distribution

Photo of Sydney Levine By Sydney Levine | Sydneys Buzz January 31, 2011 at 3:30AM

On Sunday, January 25, 2011, AFFRM hosted the third of a trio of dinners for black filmmakers and filmthinkers at Sundance Film Festival. Filmmaker and publicist Ava DuVernay created these dynamic group conversations on "all things black + indie + film" at Cafe Terigo, overlooking Main Street in Park City. I like to think of myself as a filmthinker because I have been rethinking distribution of films along with everyone else in the business, but have been especially concerned about underserved audiences in the Latino and African American sectors. I have been reframing my own ideas (with such a coach as Tom Bernard leading the way) as I teach my course on the international film business at UCLA Extension, Deutsche Welle Akademie, the Berlinale Talent Campus and Woodbury College. I hope that I elucidate the issues in this blog and that that is why I was invited to partake in one of these very special dinners. With five African American film festivals curating, the best of African American films will receive theatrical releases through AMC theaters in five top markets along with national reviews. From that point on, it will be up to the filmmakers to use the existing services of such entities as their own ingenious use of social networking, The Film Collaborative or Distribber's new Cable VoD initiative to maximize their theatrical runs and the attendant marketing, to distribute their films to obtain the maximum returns. Even further theatrical exhibition can be considered through Emerging Picture's network of some 95 theaters.Read the New York Times article for more information on AFFRM.And see below the jump which festivals are the founding five.
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On Sunday, January 25, 2011, AFFRM hosted the third of a trio of dinners for black filmmakers and filmthinkers at Sundance Film Festival. Filmmaker and publicist Ava DuVernay created these dynamic group conversations on "all things black + indie + film" at Cafe Terigo, overlooking Main Street in Park City. I like to think of myself as a filmthinker because I have been rethinking distribution of films along with everyone else in the business, but have been especially concerned about underserved audiences in the Latino and African American sectors. I have been reframing my own ideas (with such a coach as Tom Bernard leading the way) as I teach my course on the international film business at UCLA Extension, Deutsche Welle Akademie, the Berlinale Talent Campus and Woodbury College. I hope that I elucidate the issues in this blog and that that is why I was invited to partake in one of these very special dinners.



With five African American film festivals curating, the best of African American films will receive theatrical releases through AMC theaters in five top markets along with national reviews. From that point on, it will be up to the filmmakers to use the existing services of such entities as their own ingenious use of social networking, The Film Collaborative or Distribber's new Cable VoD initiative to maximize their theatrical runs and the attendant marketing, to distribute their films to obtain the maximum returns. Even further theatrical exhibition can be considered through Emerging Picture's network of some 95 theaters.

Read the New York Times article for more information on AFFRM.
And see below the jump which festivals are the founding five.

Participating festivals include:

Pan African Film Festival
Los Angeles, CA
Established in 1992
Ayuko Babu, Executive Director
Asantewa Olantunji, Director of Programming


Urbanworld Film Festival
New York, NY
Established in 1997
Stacy Spikes, Founder
Gabrielle Glore, Executive Producer
Brittany Ballard, Director of Programming


BronzeLens Film Festival
Atlanta, GA
Established in 2010
Sheryl Gripper, Executive Director
Deidre McDonald, Artistic Director
Kathleen Bertrand, Advisory Board Member


Reel Black Film Series
Philadelphia, PA
Established in 1999
Mike Dennis, Founder/Curator


Langston Hughes
African American Film Festival

Seattle, WA
Established in 2004
Jacqueline Moscou, Artistic Director
Karen Toering, Program Director
Zola Mummford, Curator

This article is related to: International Film Festival, Distribution, Special Interest, Education , Sundance Film Festival, Hybrid Distribution, Africa and the African Diaspora

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