One of the attractions of Cannes is discovering new cinema and new talent making their entries into the art and industry of Cinema. When I was invited this year to show three Ethiopian filmmakers the market and later to Monaco by the The Emerging Film Talent Association (IEFTA) to see the work of these filmmakers, I was happy to oblige and even happier to discover these filmmakers had an engaging, professionally polished and genuinely devoted interest in the world of film which they had only seen from the far end of the telescope in an almost isolated part of Africa.

Three Ethiopian Directors Yeneakal Tamrat, Moges Tafesse and Yamrot Negussie at the Memento stand with The Monk looking on
The Emerging Film Talent Association identifies and supports film-related creativity in developing countries around the world. Their mission is to discover and promote emerging talent, to encourage dialogue between filmmakers, to promote cultural diversity and international understanding, and to engage the arts of cinema. A Monaco-based, non-profit, non-governmental organization, the IEFTA organizes, finances and promotes festivals, exhibition, education and development.
Three years ago I had been invited by my friends Mitch Levine a festival producer and Gary Springer an international film publicist to attend IEFTA's first film festival where I met the founders, Max Ryerson and Marco Orsini and the president Noriko Katayanagi-Bonafede. This year I was invited again and was pleased to see that the organization had continued to develop its strategy and in doing so had shifted from holding a festival to hosting filmmakers themselves and introducing them to the larger world of their colleagues.
After selecting Ethiopia at the 2007 Festival, in 2008, the IEFTA launched the GFE initiative in the Federal Republic of Ethiopia. The IEFTA hosted an international conference in Addis Ababa in partnership with the University of Addis Ababa, the Government of Ethiopia, the Embassies of the USA and India and UNESCO. Today, the capital university has a film curriculum, the cultural ministry has a film policy, filmmakers and industry professionals have a union, and local students are showcasing their talents in international workshops and festivals. Eighteen Ethiopian film-makers completed four socially responsible documentary films to promote tolerance and mutual understanding after taking part in a two-week workshop in Addis organized by the Ethiopian Film Initiative in partnership with Addis Ababa University. The training was sponsored by UNESCO. 
Next year the training will continue with some of the filmmakers attending the German initiative just launched by Tom Tykwer and Marie Steinmann’s ♀ One Fine Day Films and the Deutsche Welle Akademie which will offer hands-on training to budding African film-makers. FilmAfrica! has been developed from a pilot project the production company ran with U.K.-based charity Anno’s Africa in Nairobi in autumn 2008, while making the film Soul Boy by Ghanaian-Kenyan debutant Hawa Essuman. The scheme will receive $1.4m (€1m) in support from Germany’s Federal Ministry for Economic Cooperation and Development (BMZ) over the next two years and will also receive support from the Goethe Institut in Nairobi. In addition, the Filmstiftung NRW has awarded $136,137 (€100,000) towards the production costs the next film, which will be shot this autumn. Guy and Siobhain “Ginger” Wilson’s Nairobi-based production house Ginger Ink, which was a co-producer of Soul Boy, will serve as the local partner for FilmAfrica! This year’s project will be more structured than the pilot project of Soul Boy. There will be a series of workshops over a number of months before the actual shoot, and 10 to15 participants will participate in six or seven department workshops. Out of a total of 60-100 people, the crew will be generated before we shooting the movie. On Soul Boy, the film was the workshop. Though the focus is on Kenya some lucky few participants in the workshops come from other East African countries such as Sudan or Ethiopia,
We watched 3 of the documentaries, made with minimal training or equipment and were moved by the heart and soul both the filmmakers and the subjects of the documentaries revealed in the films.
* Team Spirit.
Garbis Korajian is a third generation Armenian born and raised in Ethiopia. His family first came to Ethiopia over 120 years ago. He is still passionate about his childhood memories of playing football with his friends in Ethiopia. Coming back to Ethiopia after many years, Garbis decides to help set up a football team for the children in his neighborhood to help provide an atmosphere of harmony and community spirit for the children so they can thrive on the sport and learn to support each other. 
Click here to watch the film
Director :- Yeneakal Tamrat
* Dancing For Unity
“Andinet” (Unity) is an emerging dance club led by Henok which perfoms for local communities in Ethiopia, with various cultural dances representing the country’s rich ethnic diversity. Hiwot, a 17 year old talented dancer and the other young members of the club believe traditional dance leads to self-actualization and tolerance.
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Click here to watch the film
Director :- Moges Tafesse
* Breaking the Barriers.
Ethiopia comes with many faces. It is a country rich with over 80 different ethnic groups, identities and cultures. Distance result in very weak interaction with those groups in remote areas. Moses Riet DAK is an Ethiopian from Gambella region, currently living in the capital city, Addis Ababa. In addition to his regional mother tongue, he speaks fluent Amharic, the vernacular language of Ethiopia. Yet, people ask him where he’s from and point to him as a foreigner. Moses shares his life experience and reflects on interethnic tolerance.
Click on here watch the film
Director :- Yamrot Negussie
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2 Comments
Mutisunge Michael Phoya | June 3, 2010 6:36 AM
michael.phoya@gmail.com Keep up the good work guys! On another note, I have just finished making a short film. It runs for 24 minutes and it'll premiere in Blantyre ate the Old Mutual Auditorium. The film is titled ‘Telling Our stories’ and I wrote, produced, and directed it, first of all as a tribute to Stonard Lungu, one of Malawi’s most gifted guitarists and a man who dedicated his whole life to documenting the struggle faced by many of his peers. The second reason for this documentary is to give an opportunity for audiences in other countries to experience the dynamism of Malawian music. I sincerely believe that documentaries such as these can go a long way in promoting cultural understanding. They also act as a mirror, telling us more about ourselves and the world we inhabit. The message in his music is quite relevant and can add greatly to the world dialogue. The other reason was to show his family that their husband or father didn’t live in vain. That all those years he gave to music meant something other than as a means of putting food on the table. An d that now it up to them to continue celebrating his legacy. Stonard Lungu was born in what is now called Zimbabwe to Malawian parents in the year 1949. With a career spanning several decades, Stonard Lungu charmed Malawian radio listeners with his scratched voice. Starting out as a street performer, he fast gained fame by, ironically, composing and playing songs that best captured the struggle faced by many Malawians. In him, most people found a mirror which reflected their troubles. Through him, they were assured that they are not alone; that someone understands. Despite his popularity, Stonard Lungu did not really gain much from his music. Like the people he was addressing in his music, his life was a struggle. He passed away in January 2008 due to Tuberculosis and Skin cancer complications. Using his original recordings, video footage of him I captured in 2007, and some actors including one of his sons playing the part of a young Stonard Lungu, the film will show the relevance of the message of Stonard Lungu to the average Malawian. ‘Telling Our Stories’, like most social documentary films, allows us the opportunity to learn how to find and capture important stories. These stories, which are capable of speaking to a varied audience on subjects of concern, within a social, political, and cultural consciousness, can help us in changing the way we communicate with each other thus fostering an understanding of different cultures across the world. With that in mind, the main target audience for this project are institutions and individuals who are, directly or indirectly, involved in promotion of cultural understanding and brotherhood across the globe. These will include schools, libraries, cultural centres, music associations, art galleries, film associations, among others. ‘Telling our stories’ will premiere mid – June 2010. After that, copies will be sent across the world. This is where you guys come in. MAYBE YOU CAN HELP. Please drop me an email: michael.phoya@gmail.com. OK I will! SL
Max Ryerson | May 31, 2010 11:14 AM
Thank you Sydney. Our initiatives would not be where they are today without the extraordinary help of everyone envolved (governments, corporations, associations, private individuals, and the press) as well as the tremendous work of my colleagues in Monaco, namely Marco Orsini and Noriko Bonafede and the rest of the active board members. It means the world to me to see how far the IEFTA has come and how it has been able to shine light on talented filmmakers in a developing nation, bringing their stories and culture to an international audience. My dream is that this will help improve the lives of those involved locally and touch the people who see their work.