Click to Skip Ad
Closing in...
10 Rising French Talents to Watch! 10 Rising French Talents to Watch! Geena Davis to Launch Global Symposium on Gender in Media at BFI London Film Festival Geena Davis to Launch Global Symposium on Gender in Media at BFI London Film Festival How Alfonso Gomez-Rejon Used Determinación to Go From a Small Town to NYU to Sundance How Alfonso Gomez-Rejon Used Determinación to Go From a Small Town to NYU to Sundance Deranged Midnight Film 'Dude Bro Party Massacre III' is an Instant Cult Classic, Bruh Deranged Midnight Film 'Dude Bro Party Massacre III' is an Instant Cult Classic, Bruh Inaugural AMBI Benefit Gala to Include Prince Albert II of Monaco, Diana Ross, Anjelica Houston, and James Franco Inaugural AMBI Benefit Gala to Include Prince Albert II of Monaco, Diana Ross, Anjelica Houston, and James Franco SydneysBuzz: Cannes 2015 Rights Roundup SydneysBuzz: Cannes 2015 Rights Roundup Peter Greenaway's 'Eisenstein In Guanajuato' to Premiere at Outfest Los Angeles Peter Greenaway's 'Eisenstein In Guanajuato' to Premiere at Outfest Los Angeles In David Shapiro's Doc 'Missing People' a Double Investigation Links an Artist and a Tragedy In David Shapiro's Doc 'Missing People' a Double Investigation Links an Artist and a Tragedy 'Carol' Producer, Elizabeth Karlsen, to Kick-off Strategic Partners with Opening Keynote Conversation 'Carol' Producer, Elizabeth Karlsen, to Kick-off Strategic Partners with Opening Keynote Conversation Meet the Woman Who Travels the World Connecting Filmmakers with the International Industry Meet the Woman Who Travels the World Connecting Filmmakers with the International Industry The Most Unique Interview Ever for the Most Unique Film of the Year The Most Unique Interview Ever for the Most Unique Film of the Year LAFF Review: 'Band of Robbers' Brings Twain's Timeless Characters Into the Modern World LAFF Review: 'Band of Robbers' Brings Twain's Timeless Characters Into the Modern World CineCoup Shocks By Announcing Two Big Deals  CineCoup Shocks By Announcing Two Big Deals Why "Me and Earl and the Dying Girl" is a Cinephile's Dream Come True Why "Me and Earl and the Dying Girl" is a Cinephile's Dream Come True Cannes'15: Jane Fonda, Olivia de Havilland and Megan Ellison to Receive 'Women in Motion' Honor Awards Cannes'15: Jane Fonda, Olivia de Havilland and Megan Ellison to Receive 'Women in Motion' Honor Awards Adrian Grenier, Lucy Cooper & Josh Zeman Launch Kickstarter Campaign to Find The Loneliest Whale Adrian Grenier, Lucy Cooper & Josh Zeman Launch Kickstarter Campaign to Find The Loneliest Whale Review: Wild in Blue Review: Wild in Blue Oscars 2015 : Best Foreign Language Film Contenders - Europe Part 1 Oscars 2015 : Best Foreign Language Film Contenders - Europe Part 1 Oscars 2015 : Best Foreign Language Film Contenders - The Americas Oscars 2015 : Best Foreign Language Film Contenders - The Americas LatinoBuzz: Interview With Actor Richard Cabral of 'Paranormal Activity: The Marked Ones' LatinoBuzz: Interview With Actor Richard Cabral of 'Paranormal Activity: The Marked Ones'

Brands in the Fire

Photo of Sydney Levine By Sydney Levine | Sydneys Buzz October 13, 2010 at 3:30AM

A Blog on BrandsBrands as we knew them as children were burnt on cattle.The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service.
4

A Blog on Brands

Brands as we knew them as children were burnt on cattle.

The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service.

We knew who the cattle rustlers were and whose beef was the best, the most reliable, the healthiest. And that was the brand we wanted to have, Circle K being the most kosher, at least in the westerns we were watching.

Nowadays we find brands being born before we even know the product. Will Olympus Pictures become a brand for having made Rabbit Hole (Tipped for an Oscar, LionsGate has U.S.), Beginners (Focus has U.S.), Adam (Fox Searchlight has U.S.) and The Narrows? Participant is a brand for those who know the company's founding principles. Of course the major studios are brands, but people don't go to the movies because they say MGM, Universal or Paramount. They go because they're interested in the story. However they might go if the film says Fox Searchlight. Miramax had a certain brand recognition even for moviegoers. Its mythology, the stories of Harvey and Bob, the spawn of Mira and Max, could keep a party going for a long time.

Anne Thompson writes of Media Brand Names. Celebrities are the Brand Names for filmmakers. Transmedia's stock in trade are brands. Film buyers know certain international sales agents as "brands", most notably Summit or Wild Bunch. Consumers know Netflix Criterion, and maybe soon they will also recognize Mubi.

Craig Emanuel, head of Loeb & Loeb's Entertainment division points out that that Wherever the eyes are, there must be Brands.

What is the purpose of this blog? Just to point out that brands have certain responsibilities to their audiences and if new distribution companies are popping up like mushrooms, it will be their task to become brands to distinguish themselves and their movies from the masses of others out there. Right now, they all have brand parity and its a bit confusing.


Brands. Thanks to the Devil's Rope Museum

This article is related to: Film Distribution Company, International Sales Agent, Producers to Watch, distribution, transmedia, Education

E-Mail Updates