By Sydney Levine | Sydneys Buzz May 14, 2012 at 9:29AM
2wayTV is an international digital distributor of independent short films. Using Play Festival Films, viewers can watch the best in shorts.
Says Founder Mohit Mahajan, "we license the films and distribute them digitally via an 'App' to the mobile devices such iPad and iPhone. Our goal is to build the target audience for the filmmakers and to provide them feedback from their audience. We build the community of film enthusiasts, that helps each filmmaker to reach their specific target audience.
Says Acquisitions and Marketing exec Edyth Monica Gonzalez, "Play Festival Films is a free iPad App (owned by 2wayTV LLC) with the best short films from top film festivals such as Cannes, TIFF, Sundance, SXSW, Tribeca, Palm Springs and others; and the best student films from University of Southern California School of Cinematic Arts, Los Angeles and animation films from CalArts, Los Angeles. Audiences can watch our free shorts collection, or purchase films from any genre from our premium library for the displayed price; and ‘stream’ plus ‘download’ films with no expiration date."
Says Marketing exec Annie Chen, "further, check the nominations and awards that each film earned at various worldwide film festivals and read the biography and filmography of each film's director. You may additionally share and recommend the film to your friends by email.
Each short film can be purchased individually @$1.99 (BUY) and features starting @$3.99 (BUY) OR you can purchase the bundled package of Top 15 Selling short films. We share 50% revenues with the filmmaker. After you have purchased the film, there is no expiration date for viewing the films. For all your purchased films, you have an option to 'STREAM' (watch immediately) and/or 'DOWNLOAD' (watch later) the film. Once you have downloaded the film to your device, you will then be able to PLAY (watch anywhere, anytime) that film, from your device only. You do NOT need any network (Wi-Fi or 3G) connection to watch the downloaded films.
Free iPad APP on Appstore - http://bit.ly/PlayFestivalFilms-iTunes
Free iPhone App will be launched in July 2012