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Cinando has Changed Its Look and Its Tools

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by Sydney Levine
February 28, 2012 6:14 AM
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For a low price of $115 a year, you can have the industry's only database dealing in rights licensing as it takes place throughout the year at the major film markets. Cannes Marche inaugurated Cinando in partnership with FilmFinders (the company I founded in 1988 and left in the hands of IMDbPro in 2009) in 1999 and was named Cannesmarket.com.  At that time the database listed companies, executives and movies, market locations and screening times.  FilmFinders kept comprehensive rights availabilities for its subscribers.

It has grown since then from listing all the titles being sold by all international sales agents on a market by market platform and cross linking titles with their producers, to including streaming and downloading films for screening, trailers, pix, and mobile apps currently being developed and already including iPhone. iPad will be next as will a mobile offline screening room.

Cinando has grown to work with European Film Market, AFM, Ventana Sur, Hong Kong's Filmart, Karlovy Vary, San Sebastian, Toronto, and Pusan International Film Festivals.  Subscriptions to the service are included in registration to these events.  

Cinando is the extension of the markets in that it lists current market line-ups by all sales agents.  Going one step further, when provided by the distributors themselves, it shows which films are licensed to which distributors.  In my opinion this is an important and key advantage, though in the Screen international review of current database website February 10 it is not emphasized.  At this point it is up to the distributors to enter the market information.  If Filmtrack decides to go public with what they call "The Holy Grail" -- what is available to be licensed to whom and when-- as FilmFiinders did so long ago then they will offer Cinando some stiff competition on that front. Principals Jason Kassin and his brother Stephen Kassin allude to launching this very concept via RightsTrade in Cannes this May.  

Another great feature is in the ISAs' lineup where films' origins by country are showed along with where the film premiered and when the record on it was created.  Very helpful.  The films available for screening are also shown on the ISA's landing page.

Jerome Paillard, Executive Director of the Cannes Marche, is quoted as seeing a possible emergence of direct distribution (via streaming or downloading) as a potential growth area for Cinando.  I like that too.  I wonder if the sales agents would be generous enough to offer affiliate marketing possibilities if such online distribution does develop.

Variety recently covered the year round B2B VOD movie download services which allows authorized movie executives to burn DVDs (at $1.58 a pop) as well as watch via streaming (free) that Cinando is also now providing.

Cinando offers 2,500 films online and 20,000 titles.  It currently has 35,000 registered members and 5,000 frequent users.

Its new interface was launched for Berlin.  It's cleaner and yet more comprehensive with a top menu for personal items and a second set of tabs closer into the main page which are related to the database itself, four spaces to put your own company more actively "in the mix", more visible news and more visible films available for screening online and uniquely to Cinando an attendance list for festivals.

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