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CineCoup's Cannes Agenda with Brad Pelman

by Sydney Levine
May 10, 2013 1:30 PM
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For the independent filmmaker, it’s hard enough to secure production financing, let alone make the right connections with international buyers that can unlock audiences around the world. Enter The CineCoup Film Accelerator, a disruptive new platform, piloted in Canada this year, that offers filmmakers the chance at $1M in production financing and a guaranteed release in Cineplex theatres.


Founded by media entrepreneur, J. Joly, CineCoup is designed to help independent filmmakers develop, market, and finance feature films.

CineCoup works through a gamified selection funnel: teams of three enter the program with a two-minute trailer, and each week they complete missions aimed at packaging their projects and building a fanbase through social media.

Fans play an important role by providing valuable audience feedback and supporting their favourite projects during the Top 60, Top 40 and Top 15 voting rounds.


Brad Pelman, CineCoup's newly appointed President, Distribution and Sales is headed to Cannes later this month to secure international pre-sale agreements for the Top 10 projects and license the CineCoup model in other markets.

Pelman, who recently departed Alliance Films as Executive VP, Distribution, will be leveraging his international contacts while abroad, including sales agents at Cinetic Media, WME, CAA, UTA, ICM and Submarine. He will be seeking deals in the $1M range and is hopeful some buyers will pick up multiple projects.

Pelman is already in talks with several interested U.S. parties and is hopeful that CineCoup USA will launch at Sundance or SXSW 2014. He will also be meeting with agents from the U.K. and Australia to discuss CineCoup as a format following the USA launch. CineCoup will retain its Canadian rights.

Telefilm is lending its support by offering CineCoup a place in the Canadian Pavilion at Cannes, a great opportunity to find out more for anyone interested in learning more about this innovative model.

CineCoup will announce the Top 10 projects chosen to launch publicly on May 13. All ten projects will be optioned for development. The Top 5 will pitch their projects at the Banff World Media Festival on June 10, where the top project will be announced.

For more information, and to check out the film projects, visit:

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