As one of the most visionary creators in modern time, David Cronenberg has garnered an eclectic filmography that includes deranged horror masterpieces like Videodrome and more conventional, yet audacious, narratives like A History of Violence. Now, audiences will have the chance to be immersed in the filmmaker’s universe via the TIFF and the Canadian Film Centre’s Media Lab (CFC Media Lab) transmedia production Body/Mind/Change. This unique interactive experience stars Cronenberg himself and exposes the plausible science fiction that inhabits his oeuvre as scientific facts.
“Working with TIFF on Body/Mind/Change offered an unparalleled opportunity for CFC Media Lab to work with the amazing David Cronenberg; Lance Weiler, an incomparable storyteller reinventing entertainment using transmedia; and a passionate group of digital designers and companies,” said CFC’s Chief Digital Officer Ana Serrano, who is also worked with TIFF on Body/Mind/Change. “It has been an exciting creative journey resulting in North America’s first interactive storytelling experience that generates a physical object for the user that has narrative meaning.”
“The Cronenberg Project is TIFF’s first fully-curated exhibition offers visitors a truly unique experience, both within the TIFF Lightbox and beyond with Body/Mind/Change,” added Noah Cowan, Artistic Director, TIFF Bell Lightbox. “In addition to Lance Weiler’s artistic direction and the CFC team, David Cronenberg’s involvement in this project has made it one of the coolest multimedia projects in the world.”
The CFC Media Lab has assembled an incredible team that includes some of the most innovative creative minds in North America working on digital media today. One of these amazing artists is Lance Weiler who is serving as the creative director and experience designer Body/Mind/Change. Weller history with CFC Media Lab goes back to his own work The Last Broadcast, which he presented at their Interactive Arena Series as one of the pioneering minds to combine traditional storytelling with modern technology. 1188 Films, Aesthetec, Northern Army, and composer Brendan Canning from Broken Social Scene among others, form the rest of the extremely talented team. In the production side there is Art Hindle, who is one of Cronenberg’s recurrent collaborations, as well as Joey Klein and alumni from the CFC Actors Conservatory program, Diana Bentley and Natalie Krill.
“Working with David Cronenberg on Body/Mind/Change was an amazing experience. With his participation we were able to create a layered story world that will immerse participants in his fiction as if it were reality,” says Lance Weiler, creative director and experience designer of Body/Mind/Change."
Body/Mind/Change is inspired by the intellectual property found in Cronenberg’s films, such as Scanners, Videodrome and eXistenZ. In this realm, the director’s partners with BMC Labs, a fictional biotech firm, to develop biotech enhancement implants. On October 25, registered participants will be guided through an episodic interactive narrative that functions as a simulator for training their PODs. Once each participant completes this three-part experience they are guaranteed a unique POD generated from their behavior during the simulations. Their POD will be available for pick-up at the close of the David Cronenberg: Evolution exhibition in January 2014 at the BMC Labs installation, located in the CIBC Canadian Film Gallery on the 4th floor of the TIFF Bell Lightbox.Participants can sign up now at www.bodymindchange.ca where they can register to be one of the first to receive the next generation bio-tech recommendation engine, called Personal-On-Demand (POD). For a sneak peek of the video trailer CLICK HERE.