Click to Skip Ad
Closing in...
35 Films That Could Become Foreign Language Oscar Submissions 35 Films That Could Become Foreign Language Oscar Submissions Eight Films Submitted for Consideration as German Oscar Entry Eight Films Submitted for Consideration as German Oscar Entry EXCLUSIVE TRAILER: In Brazilian Drama 'The Moving Creatures' Daily Life Unfolds in Unique Ways EXCLUSIVE TRAILER: In Brazilian Drama 'The Moving Creatures' Daily Life Unfolds in Unique Ways 15 Films That Could Become Mexico's Oscar Entry 15 Films That Could Become Mexico's Oscar Entry Asian World Film Festival Adds East West Artists’ Jaeson Ma as Director of International Relations Asian World Film Festival Adds East West Artists’ Jaeson Ma as Director of International Relations Legendary Actress Rita Moreno Will Be Part of the 6th Annual Loft Film Fest Legendary Actress Rita Moreno Will Be Part of the 6th Annual Loft Film Fest China’s First English-Speaking Sci-Fi Film 'Lost in the the Pacific' Garners International Pre-Sales China’s First English-Speaking Sci-Fi Film 'Lost in the the Pacific' Garners International Pre-Sales Join Matthew Cooke, Adrian Grenier, & Deepak Chopra For The Film That Will Help to Change the Inhumane US Prison System Join Matthew Cooke, Adrian Grenier, & Deepak Chopra For The Film That Will Help to Change the Inhumane US Prison System 'Kahlil Gibran's The Prophet' is a Cinematic Out-Of-Body Experience Brimming with Animated Wisdom 'Kahlil Gibran's The Prophet' is a Cinematic Out-Of-Body Experience Brimming with Animated Wisdom Meryl Streep's Screenwriting Lab for Women Over 40 Reveals Participants Meryl Streep's Screenwriting Lab for Women Over 40 Reveals Participants Hollyshorts Fest Opens With New Clip From Eli Roth's The Green Inferno Hollyshorts Fest Opens With New Clip From Eli Roth's The Green Inferno Exclusive Interview: Jean-Pierre Jeunet on Harvey Weinstein's Antics, 'T.S. Spivet,' and 'Casanova' Exclusive Interview: Jean-Pierre Jeunet on Harvey Weinstein's Antics, 'T.S. Spivet,' and 'Casanova' Exclusive: Epic Pictures' Award-winning 'Jeruzalem' U.S. Premiere Slated for August 23rd Exclusive: Epic Pictures' Award-winning 'Jeruzalem' U.S. Premiere Slated for August 23rd LatinoBuzz: Duo Ben Odell and Eugenio Derbez of 3Pas Studios LatinoBuzz: Duo Ben Odell and Eugenio Derbez of 3Pas Studios Salma Hayek on 'Kahlil Gibran's The Prophet': 'His Poetry Talks About the Simple Things in Life That Unite Us All" Salma Hayek on 'Kahlil Gibran's The Prophet': 'His Poetry Talks About the Simple Things in Life That Unite Us All" Jeunet's Disarmingly Imaginative 'The Young and Prodigious T.S. Spivet' Analyzes American Duality with Dark Undertones and Awe-Inspiring 3D Cinematography Jeunet's Disarmingly Imaginative 'The Young and Prodigious T.S. Spivet' Analyzes American Duality with Dark Undertones and Awe-Inspiring 3D Cinematography Cannes'15: Jane Fonda, Olivia de Havilland and Megan Ellison to Receive 'Women in Motion' Honor Awards Cannes'15: Jane Fonda, Olivia de Havilland and Megan Ellison to Receive 'Women in Motion' Honor Awards 30 Essential Iranian Films to Watch in Honor of Nowruz (Persian New Year)! 30 Essential Iranian Films to Watch in Honor of Nowruz (Persian New Year)! Oscars 2015 : Best Foreign Language Film Contenders - The Americas Oscars 2015 : Best Foreign Language Film Contenders - The Americas LatinoBuzz: Interview With Actor Richard Cabral of 'Paranormal Activity: The Marked Ones' LatinoBuzz: Interview With Actor Richard Cabral of 'Paranormal Activity: The Marked Ones'

European call for the future of MEDIA Program

Photo of Sydney Levine By Sydney Levine | Sydneys Buzz June 14, 2012 at 10:18AM

Europa Distribution, Europa International, Europa Cinemas, European organizations and L’ARP, last year initiated a movie-makers' petition to protect the MEDIA Programme's independence. Together they represent an important European audiovisual and cinematographic chain.
0
Media20

Europa Distribution, Europa International, Europa Cinemas, European organizations and L’ARP, last year initiated a movie-makers' petition to protect the MEDIA Programme's independence.  Together they represent an important European audiovisual and cinematographic chain.  They now want to support the multi-annual budget increase for the cultural and creative sectors proposed by Commissioner Androulla Vassiliou on November 23, 2011. They underline the importance of the MEDIA Programme within Creative Europe, and more specifically the necessity for distribution (local distributors and international sales agents) and exhibition to remain at the heart of the future MEDIA Programme.

The impressive achievements of the MEDIA Programme over the last 20 years, which has supported the creation of a strong European film industry with wide cultural influence in and outside Europe, show how important, efficient and tailored the MEDIA spending has been for the benefit of the European audiovisual sector. Of course, the future MEDIA Programme can be updated and reorganized. But it must not enter into new fields at the cost of potentially weakening what it has proven a great instrument for.

If the MEDIA Programme were to suffer budget cuts in the future or to lose its specificity, the diversity of choice -- and a diversity of offers -- on the market would be strongly reduced, correspondingly affecting the global growth of the market, competitiveness of European companies and employment. The lack of support to distribution could additionally reduce the circulation of European works by more than half and would probably result in the disappearance of European independent companies, which focus their activities on the distribution and exhibition of non-national European film. In a highly competitive audiovisual market, American companies would benefit the most from this disappearance.

"We certainly do believe that the future Media Programme needs to adapt to the new realities of the digital transition: digitization of European theatres, online distribution of audiovisual works. But we are concerned about the MEDIA Programme creating new schemes that would threaten the traditional support schemes for distribution (local distributors and international sales agents) and exhibition, which have proven over the years to be very successful schemes.

In this sense, we believe that the future MEDIA Programme should:

-          Take into account the specificity of the audiovisual and cinematographic sector: we are indeed concerned about the merging of the programmes under the Creative Europe umbrella. We understand the necessity for synergies but the specificities of the audiovisual sector, which combines industrial and cultural dimensions, have to be considered in order to meet the needs of film professionals.

-          Keep a strong focus on its traditional core, the distribution (local and international) and theatrical exhibition of European works and thus insure the continuity with the current programme: the main objective of the MEDIA programme is to promote the transnational circulation of audiovisual works and professionals, in Europe and beyond, by supporting the distribution of audiovisual works in theatres, as well as on other relevant platforms, including television, video-on-demand, online platforms and festivals. This objective shall remain the core of the future Programme to increase the successful impact of the current Programme on the distribution and circulation of European works in and outside Europe."

This article is related to: International, European Film Promotion (EFP), EFM (European Film Market, distribution, Distribution, Film Distribution Company, New Media & Technology, International Sales Agent, International Film Market, Video

E-Mail Updates