In an ever-evolving film market like the one the industry is experiencing, with VOD platforms and self-distribution being a crucial part of a micro-budget film's success, Jules Bishop's feature Borrowed Time has undoubtedly become the U.K's poster child for efficient crowd-funding. The Parkville Pictures production, which stars Phil Davis and Warren Brown, managed to finance its P&A through the popular site Kickstarter, being the first project from the European nation to do so. This is
also the first UK release to use crowd-sourcing platform Tugg, Inc.
allowing audiences to coordinate their own cinema screenings of the film
through social media.
Through the Tugg, Inc service any fan can host a screening of the film of their town. The service allows the host to select the theater, the showtime, and then creates a page for their community to purchase tickets. Once a preset amount of tickets have been sold, the company reserves the theater and ensures the delivery of the film for the screening. This presents an unprecedented opportunity to get the film to its fans and to spread the word about it without the need and constraints of a regular distributor. Definitely an ingenious approach to get the film seen in a non-traditional manner. Added to Tugg, Inc is Assemble, another tool that replies on the widespread importance of social media, which is a website that gathers all the ways in which people can access the film, becoming a one-stop shop for the material.
Bishop's film was developed through Film London Microwave, Film London's and BBC Films micro-budget filmmaking scheme. Microwave provides funding, bespoke mentoring and training, supporting
film-makers from script to screen. Microwave has an emphasis on original
ideas, tightly focused scripts and short production schedule. To date the program has successfully developed 8 features, with two more in production, all of which are guaranteed theatrical distribution in the U.K.
"Core to Microwave's ethos is an entrepreneurial approach," Adrian Wootton, Chief Executive of Film London and the British Film Commission. "We aim to discover and nurture talent, but throughout the entire process we also work to instil a keen commercial edge in our film-makers. Borrowed Time is a wonderful film of which we are very proud, and the innovative and brave approach to distribution is a credit to the film-makers Jules Bishop and Olivier Kaempfer as well as the flexible and supportive structure of the scheme."
Borrowed Time saw its U.K release on September 13th, and it is now widely available on DVD, iTunes, Blinkbox, Sky Store and Sky Box Office. A U.S theatrical release is still not setup, but it is known that Highpoint Films is managing international sales.
For more information on the film and its success story click HERE