Listening to Hollywood producer Michael Gruskoff talk about his experiences with some of the most legendary directors is an awe-inspiring learning experience. In a business so reluctant to taking chances that might represent financial loss, Gruskoff has placed it all on the line in order to support original voices and talent outside the norm. Although he admits that some of his projects were more successful than others, he remains certain that he always went with his gut in pursuit of talent. In that regard, he has undoubtedly overachieved.
The list of people he has worked with includes acclaimed German filmmaker Werner Herzog , Jean-Jacques Annaud , Mel Brooks , and Stanley Donen. Gruskoff has always had an international taste and is unafraid of searching for stories abroad. Not surprisingly, he is a member of the Academy’s Foreign Language Film branch, to which he returned, invited by Mark Johnson, the head of the Foreign Language Committee, after serving there in the past. Once again he brings his expertise and eclectic global influences to support the Academy in its efforts to highlight World Cinema as a crucial element of the film industry.
Winner of a Cesar Award for the film Quest for Fire , and an outspoken defendant of the filmmaking craft over the cult of celebrity, Mr. Gruskoff is a humble creative person. Still fully in love with cinema despite the ups and downs the industry throws at anyone who attempts to make a living out of its unstable magic, it is incredible to see that passion for a great story is still Michael Gruskoff’s prime motivation. This writer had the privilege to talk to Mr. Gruskoff a couple weeks ago in Beverly Hills. Here is what he shared with us.
Carlos Aguilar: Could you tell us how you got started in the film industry?
Michael Gruskoff: I started in the N.Y. mailroom of the William Morris Agency and ended my agency career at Creative Management Associates. While at CMA I was representing Dennis Hopper and Peter Fonda during Easy Rider, as well as Robert Redford, Natalie Wood ,Faye Dunaway, James Coburn and Steve McQueen, Peter Sellers amongst others. I started getting the producing "bug" while representing Al Ruddy and Irwin Winkler, having been instrumental in the packaging of some of their films. It was an exciting time in the industry, with the success of Easy Rider, Midnight Cowboy, Bonnie and Clyde and The Graduate, the studios were open to taking chances with new talent and ideas. Ned Tanen at Universal set up an independent division and asked me to run it but I opted to make an overall three picture production deal. I went into business with Douglas Trumbull, Michael Cimino, Sam Shepard and Steven Bochco and independently developed low budget scripts off the studio lot. It kicked off with Dennie Hopper's The Last Movie and Silent Running, a science fiction film Douglas Trumbull directed starring Bruce Dern dealing with environmental issues. I also developed a script called Conquering Horse with Cimino, which we were going to do in the Sioux language, a predecessor to Dances With Wolves, but it was tabled because of budget issues. Blood was shed on that one as it was a great script and we were very close to getting it made.
Aguilar: How did your interest in foreign cinema developed?
Aguilar : What were your thoughts on the batch of films submitted this past year for the Academy Award for Best Foreign Language Film? Were there any you consider highlights?
: You always look for a diamond that might be there. You have to see
films from some 70 countries and many do not work, but being part of
the industry I
feel it's my way of supporting the Academy. You have to see four
films a week, and with the addition of seeing new films. the internet,
plus cable, and family etc. It's
an overload of information. I did see a jewel of a film from Iceland
called Of Horses and Men directed by Benedikt Erlingsson.
We have been in touch and
are in the process of discussing a project he is writing. He's a
bold new voice. Several years ago I optioned, along with Beacon
Pictures, a wonderful Italian film called Fuori Dal Mondo, now entitled Not Of This World that Colin Farrell is attached to do.
Aguilar: How do you think this category benefits the industry and foreign filmmakers?
Gruskoff: Foreign filmmakers want us to see their films. They have stories they want to tell and we have the ability to make their dreams come through. It benefits us to see what's being made around the world because we are all part of the film community.
Aguilar: When watching these or any other film, as a producer do you look for something different in them from what a director or an actor might?
I'm just hoping that when the lights go down I'll see a good film. I want to be entertained and have it not be a waste my time. When I saw
12 Years a Slave
it blew me away.
is a great filmmaker because he puts all his passion on the screen and he doesn't cop out. It was real. I like movies that don't pander to the audience.
Aguilar: Would you say all of the 76 films submitted were on a level playing field, despite some of them being obscure titles and not having a festival run?
Gruskoff : I saw a real voice in Benedikt Erlingsson, Sebastian Lelio with Gloria , The Hunt , Omar , The Past , The Missing Picture , or The Broken Circle Breakdown.The directors have something to say and they know how to say it. An interesting thing is when you are seeing that many movies in an environment where the people like films, you really start getting into it. Like being at a Festival.
Aguilar: Now that you mention the Academy wants to promote foreign films, how do you perceive the role of world cinema in Hollywood today? Is it more influential?
Gruskoff: Definitely. 2/3 of the box-office comes from foreign markets. More films will be made with Asian and European talent to bolster their international box-office. Moviegoers in those countries like to see a character they can relate to as long as it's realistically part of the story.
Aguilar: On that note, can you talk about the international filmmakers you've work with throughout your career?
Gruskoff: I met Paul Verhoeven after seeing Soldier Of Orange, one of his earlier films. We developed a screenplay based on a novel I optioned called Harry’s Tale about the slave trade. Unfortunately, it was ahead of its time and the budget was too high.
After seeing The Enigma of Kaspar Hauser by Werner Herzog , I called him. He mentioned Nosferatu the Vampyre , and said he wanted to remake it and it would be a film that "the likes of which the world has never seen before", and I told him "Please be my guest" [Laughs]. I got the financing from Fox and we made it for $900,000 starring Isabelle Adjani , Klaus Kinski and Bruno Ganz. . Werner is a tremendously innovative film director.
I briefly worked with Russian director, Andrey Konchalovskiy , we developed a story that never got to be a screenplay.
Aguilar: One of the great American directors you worked with was Mel Brooks, how did that relationship begin?
Gruskoff: I had briefly met Mel Brooks when I was working in the mail room at William Morris Agency in New York. At the time I was 22 and he was 32, and he had already achieved success in television.
I set Young Frankensteinn up at Columbia but they passed because the budget was too high and Mel, rightfully so, wanted to make it in Black & White. They were insisting that it should be in color. I gave it to my friend Alan Ladd Jr. at FOX and he said yes, it should be made in black and white with an even bigger budget than we had. Seven years later Mel and I did My Favorite Year based on an idea I had. The original script was written by Norman Steinberg and Mel helped develop and executive produce it. I saw a half-hour comedy pilot by director Richard Benjamin. I showed it to Mel and we hired him to direct the film.
Peter O'Toole was a dream to work with and I learned a lot about filmmaking working with him.
Gruskoff: Gloria probably didn’t get nominated because it wasn’t as serious as some of the other films. We will be hearing a lot from its director Sebastian Lelio. I liked it enough to option the rights and currently have a writer/director working on a screenplay that will star Jane Fonda which we'll both produce. On the other hand, it's about preferential viewing, Farhadi makes very specific movies. He is a serious filmmaker, and he is a very good storyteller. He is another director that tells it how it is. His films are like reading a book with great characters, It was one of my favorite films but it was a tough movie for some people. He is what he is, take it or leave it. He just does his thing.
Aguilar: Are there any filmmakers you would like to work with in the future? Anyone who has caught your eye?
Gruskoff: Sure, David O. Russell would be great. [Laughs]. Other great directors whom I would love to work with are Steve McQueen, Martin Scorsese, Christopher Nolan , David Fincher, or Kathryn Bigelow ....who wouldn't.
Aguilar: Where do you think the industry is going, with all the awards campaigns and the more glamorous, less artistic, side of the business becoming so prominent?
Gruskoff:The industry has become more about celebrity. After seeing 12 Years a Slave at the Pacific Designer Center early on, I knew McQueen's work was just beginning. He was going to have to live between L.A. and N.Y.C. to attend press events and Q&As for the next six months....longer than it took to shoot the film. Fashion has also joined the fray to cross-promote films as well as the important festivals around the planet, particularly if it's internationally driven.
Aguilar: What are your future plans? Looking back at your career are there any regrets?
Gruskoff: Plenty... just kidding. As a producer you are always looking for a good story. I did Quest for Fire and my friends said “Don’t you have something better to do with your time? You will never get it made.” Miraculously it did get made, with luck. My best friend, Sandy Lieberson, happened to become the interim President at 20th and he gave me the green lighjt.. I’d like to do dark comedies in the vein of American Beauty or Fargo. It's about what turns you on, what gives you a rush, because it is such a difficult journey. You never know what's around the corner.